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Friday, 12 Mar 2010

open/closeHighlights

This week

Married Single Other

Next month

Gossip Girl

Next season

ITV1 Pure Entertainment

open/closeLatest ITV news

open/closeInsights & Effectiveness

open/closePlanning Ahead

This month
Married Single Other

Married Single Other

A six part romantic comedy drama, Married, Single, Other, explores the lives, loves and loathes of three couples, all at different stages of their relationships

Genre: Drama

Target Audience: Female, Upmarket

Vampire Diaries

Vampire Diaries

Elena is adjusting to her new high school when she meets vampire Stefan in the TV adaptation of L. J. Smith's books

Genre: Drama

Target Audience: Young

Next season
Push the Button

Ant and Dec's Push the Button

Award winning presenters Ant and Dec are back with a brand new series which challenges families to win a big cash prize when they Push The Button.

Genre: Entertainment

Target Audience: Female, Young

Michael Winners Dining Stars

Michael Winner's Dining Stars

Six contestants will each prepare a three-course meal for Michael Winner with the hope of being granted one of his prestigious Dining Star Awards

Genre: Factual

Target Audience: Female

ITV top picks
Married Single Other

Married Single Other

A six part romantic comedy drama, Married, Single, Other, explores the lives, loves and loathes of three couples, all at different stages of their relationships

Genre: Drama

Target Audience: Female, Upmarket

Gossip Girl

Gossip Girl

While high school may be behind our beloved and grown up socialites, a future of love, jealousy, scandal and secrets awaits them at university.

Genre: Drama

Target Audience: Female, Young

open/closeLatest updates

1
Response TV

Response TV

ITV and DMA present a brand new research that proves when used as part of a multi-media campaign, TV would have a positive effect on the response rates of other channels.

Take a look at the exciting new research
2
Image 7

The Upfronts 2010

ITV were proud to showcase our Upfronts 2010 London event on the 19th of November and our Manchester event on the 30th of November.

See what we have in store for next year
3
Marketing Society

Marketing Society's Discussion Panel

The use of personal data for commercial purposes arouses strong opinions. Join us for a provocative panel debate on the topic: 'Marketers should be free to use any data they wish'.

Find out about behavioural targeting

open/closeBrand Activation

  • Interactive Logo

    Interactive TV

    Innovative ways to let viewers engage directly with your brand.

  • Creative Solutions

    Creative solutions

    Learn the 'why, what and who' about Creative Solutions and our team.

  • Ad Innovation

    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

  • Content Partnerships

    Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

open/closeMarketing Society's Discussion Panel

  • Marketing Society

    The use of personal data for commercial purposes arouses strong opinions. Join us for a provocative panel debate on the topic: 'Marketers should be free to use any data they wish'.

    Find out about behavioural targeting

open/closeGuest writer of the month

  • Celebrity Juice

    This month, we hear from Clark Turner, Editor of UTalk Marketing on how media will be consumed in the future.

    Find out more

open/closeITV1 regions

open/closeCase Studies

  • British Gas: Green Up Your Life

    A bespoke TV and gaming campaign promoting the British Gas Generation Green initiative achieved a 9.7% share of children aged 4-9, representing a 2.05% increase on the slot average.

  • COI

    The challenge was to use media to create ‘virtual meetings’ between PCSOs and a wider cross-section of the public. Manning Gottlieb OMD worked with OMD Fuse and ITV to create an ad-funded programme that would create new contacts on a mass scale.

  • Tour De France: pushed the right buttons in 2009

    Interactive ITV coverage of Tour de France offered live streaming behind the Red button in full screen for the first time.