Learn the 'why, what and who' about Strategic Engagement and our team.

With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

ITV Commercial offers its customers an effective and easy way of using their TV activity to engage with mobile users in the UK.

Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

Paid-for references for products and services will now be permitted in programmes and ITV is working closely with clients and producers on plans for the implementation of product placement across ITV channels for 2011 and beyond

John Lewis was awarded the Brand of the Year for the second year in a row by The Marketing Society.

This month Neil Mortensen, Research and Planning Director at Thinkbox, returns to give us an insight into their latest piece of research. We find out how profitable is TV advertising and is it worth the investment?

A unique approach allowed a low weight campaign to engage viewers and let Argos play a much bigger role in their customer's lives.

The Nescafe Dolce Gusto “pod” coffee machine was the 1st commercial product placement (PP) in the UK, appearing on This Morning.

Yeo Valley was already the leading organic brand in the UK but needed to appeal to everyday families in order to achieve growth in the face of recession and a shrinking niche. In essence, our strategy was to take a focused approach to media through The X Factor, that in turn delivered increased engagement with our viewers & results for Yeo Valley. This targeted campaign lead to 71% increased brand awareness, 15% increase in sales and 500,000 new households buying the brand.