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Tuesday, 10 Nov 2009

open/closeHighlights

This week

Collision

Next month

John Sergeants Tourist Trail

Next season

Autumn Showreel

open/closeLatest ITV news

open/closeInsights & Effectiveness

open/closePlanning Ahead

This month
I'm A Celebrity...Get Me Out Of Here

I'm A Celebrity...Get Me Out Of Here

Celebrities are dumped in the middle of the Australian jungle with only the wildlife and each other for company.

Genre: Entertainment

Target Audience: Broad

Melvyn Bragg

The South Bank Show

The South Bank Show returns for its final season, with film maker Tony Palmer’s sixteenth South Bank Show which examines The Wagner Family

Genre: Factual

Target Audience: Upmarket

Next season
John Sergeants Tourist Trail

John Sergeant's Tourist Trail

John Sergeant is exploring Britain through the eyes of a tourist, in a new, three-part factual series for ITV1.

Genre: Factual

Target Audience: Female, Upmarket

River Monsters

River Monsters

Biologist and extreme angler Jeremy Wade travels worldwide to solve these freshwater mysteries, to debunk these myths and to track down these harrowing tales.

Genre: Factual

Target Audience: Broad, Female

ITV top picks
Collision

Collision

Douglas Henshall, Kate Ashfield, Paul McGann and Phil Davis lead a prestigious cast in Collision - a compelling new drama serial, created by Anthony Horowitz, for ITV1.

Genre: Drama

Target Audience: Female, Upmarket

Fearne And…

Fearne And…

Fearne Cotton gets up close and personal with celebrities

Genre: Entertainment, Factual

Target Audience: Female, Young

open/closeLatest updates

1
Tour de France

Tour De France: pushed the right buttons in 2009

Interactive ITV coverage of Tour de France offered live streaming behind the Red button in full screen for the first time.

See what the red button offered the race...
2
Vampire Diaries

Vampire Diaries

Based on the series of books by L. J. Smith, The Vampire Diaries is an American acquisition from the CW network, from the producers of Scream and Dawson's Creek.

Sponsorship on ITV2
3
The Bill

The Bill

The Bill now airs in a 9pm peak slot, allowing more explosive drama, scandal and impact than ever seen in the show before. 

Sponsorship opportunity on ITV1

open/closeBrand Activation

  • Interactive Logo

    Interactive TV

    Innovative ways to let viewers engage directly with your brand.

  • Creative Solutions

    Creative solutions

    Learn the 'why, what and who' about Creative Solutions and our team.

  • Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

  • Online

    Use ITV.com to enhance the power of your brand online.

open/closeThe Marketing Society 50th Anniversary Gala Dinner

open/closeGuest writer of the month

  • Celebrity Juice

    This month, we hear from Helen Lawrence, Social Media Ambassador at Dare on about Social Media and its effects on Television.

    Find out more

open/closeITV1 regions

open/closeCase Studies

  • British Gas: Green Up Your Life

    A bespoke TV and gaming campaign promoting the British Gas Generation Green initiative achieved a 9.7% share of children aged 4-9, representing a 2.05% increase on the slot average.

  • COI

    The challenge was to use media to create ‘virtual meetings’ between PCSOs and a wider cross-section of the public. Manning Gottlieb OMD worked with OMD Fuse and ITV to create an ad-funded programme that would create new contacts on a mass scale.

  • Tour De France: pushed the right buttons in 2009

    Interactive ITV coverage of Tour de France offered live streaming behind the Red button in full screen for the first time.