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Friday, 3 Sep 2010

open/closeHighlights

This week

Stephen Tomkinsons Australian balloon Adventure

Next month

The X Factor

Next season

ITV2 Summer Season

open/closeLatest ITV news

  • 17/08/2010

    New ITV.com Managing Director Appointed

    Robin Pembrooke has been appointed as the new Managing Director of ITV.com, it was announced today. Pembrooke joins from Global Radio where he spent three years as Group Director, Online and Interactive.  Prior to that, he was Director of Product Operations at Yahoo! Europe.

  • 25/08/2010

    This Morning new series

    ITV1's flagship daytime show This Morning returns with hosts PHILLIP SCHOFIELD and HOLLY WILLOUGHBY after their summer break to bring a host of exciting new content, talent and exclusive guests for the new series that starts September 6th.

open/closeInsights & Effectiveness

open/closePlanning Ahead

This month
Stephen Tomkinsons Australian balloon Adventure

Stephen Tomkinsons Australian balloon Adventure

Stephen Tompkinson once again takes to the skies in this new three-part documentary series.

Genre: Factual

Target Audience: Female, Upmarket

Horsepower With Martin Clunes

Horsepower With Martin Clunes

On this journey, Martin unravels the true story of how man and horse first got together, what the horse has done for us through the ages, and what the horse still means to us today.

Genre: Factual

Target Audience: Female, Upmarket

Next season
x factor

The X Factor

The multi-award winning entertainment show returns to our screens for an explosive seventh series

Genre: Entertainment

Target Audience: Female, Young

Identity

Identity

Identity, a new six part ITV drama series starring Aidan Gillen and Keeley Hawes, follows an elite police unit formed to combat the explosion of identity-related crime.

Genre: Drama

Target Audience: Female, Upmarket

ITV top picks
Jedward: Let Loose

Jedward: Let Loose

Ireland's twin phenomenon Jedward are moving out of home for the first time into a swanky apartment in an exclusive part of Dublin.

Genre: Entertainment

Target Audience: Female, Young

The Xtra Factor

The Xtra Factor

The Xtra Factor returns to ITV2 for a seventh series with a brand new host, Konnie Huq, at the helm.

Genre: Entertainment

Target Audience: Female, Young

open/closeLatest updates

1
Response TV

Response TV

ITV and DMA present a brand new research that proves when used as part of a multi-media campaign, TV would have a positive effect on the response rates of other channels.

Take a look at the exciting new research
2
Brighter Side

The Brighter Side just got brighter

ITV proudly presents the ITV1 HD campaign which launched on Friday 9th of April. The ad stars Ant and Dec as they discuss what HD will mean.

Watch the ad with Ant and Dec
3
Opening Screen

Football on ITV

This summer is set to be a scorcher! With the World Cup kicking off on the 11th of June we have plent of action on and off the pitch as well as ranging from broadcast to mobile.

Find out more

open/closeBrand Activation

  • x factor

    Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

  • Interactive Logo

    Interactive TV

    Innovative ways to let viewers engage directly with your brand.

  • Online

    Use ITV.com to enhance the power of your brand online.

  • Mobile

    ITV Commercial offers its customers an effective and easy way of using their TV activity to engage with mobile users in the UK.

open/closeThe Marketing Society 2010 Annual Dinner and Conference

  • Marketing Society

    Building on the success of last year’s fantastic 50th Anniversary celebrations this year’s Marketing Society Annual Dinner will be at Old Billingsgate on 18 November.

    Find out about behavioural targeting

open/closeGuest writer of the month

  • Celebrity Juice

    This month, we hear from David Toomer, Senior Creative at Tellyjuice about the Art of Storytellying. Their aim on any project is to take the audience on an entertaining and insightful journey.

    Find out more

open/closeITV1 regions

open/closeCase Studies

  • Natuzzi

    Natuzzi Group is the world’s leading producer of leather sofas and Italy’s largest furniture manufacturer.They wanted to increase awareness of brand in Cardiff and announce the opening of the new store in Bristol. See how they worked with ITV to do it.


  • Herbert Brown & Son

    Herbert Brown is a secondhand jeweller, pawnbroker and operator of other financial services with 36 branches across the North of England and the Midlands. They wanted to create greater awareness of the brand. See how the campaign did.

  • Newcastle City Council - Foster a Future

    In the past Newcastle City Council had tried a variety of advertising mediums, ranging from outdoor media to radio and press, but it was found that TV was by far the best response method but this time they tried TV increase awareness of the need for foster carers in Newcastle. View the results.