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Friday, 30 Jul 2010

open/closeHighlights

This week

Identity

Next month
Next season

ITV2 Summer Season

open/closeLatest ITV news

open/closeInsights & Effectiveness

open/closePlanning Ahead

This month
Identity

Identity

Identity, a new six part ITV drama series starring Aidan Gillen and Keeley Hawes, follows an elite police unit formed to combat the explosion of identity-related crime.

Genre: Drama

Target Audience: Female, Upmarket

Next season
This Morning

This Morning

This Morning is bursting with live and exclusive celebrity chats, performances, entertainment news, TV reviews and behind-the-scenes reports.

 

Genre: Factual

Target Audience: Female, Young

ITV top picks
itunes

iTunes Festival

Presented by Fearne Cotton and Dave Berry, ITV2 will be showcasing the very best performances from this year’s iTunes Festival, with eight one hour programmes to be broadcast during July on Thursday and Friday evenings.

Genre: Entertainment

Target Audience: Female, Young

open/closeLatest updates

1
Response TV

Response TV

ITV and DMA present a brand new research that proves when used as part of a multi-media campaign, TV would have a positive effect on the response rates of other channels.

Take a look at the exciting new research
2
Brighter Side

The Brighter Side just got brighter

ITV proudly presents the ITV1 HD campaign which launched on Friday 9th of April. The ad stars Ant and Dec as they discuss what HD will mean.

Watch the ad with Ant and Dec
3
Opening Screen

Football on ITV

This summer is set to be a scorcher! With the World Cup kicking off on the 11th of June we have plent of action on and off the pitch as well as ranging from broadcast to mobile.

Find out more

open/closeBrand Activation

  • x factor

    Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

  • Interactive Logo

    Interactive TV

    Innovative ways to let viewers engage directly with your brand.

  • Online

    Use ITV.com to enhance the power of your brand online.

  • Mobile

    ITV Commercial offers its customers an effective and easy way of using their TV activity to engage with mobile users in the UK.

open/closeThe Marketing Society 2010 Annual Dinner and Conference

  • Marketing Society

    Building on the success of last year’s fantastic 50th Anniversary celebrations this year’s Marketing Society Annual Dinner will be at Old Billingsgate on 18 November.

    Find out about behavioural targeting

open/closeGuest writer of the month

  • Celebrity Juice

    This month, we hear from Patricia Wagstaff, ITV Studios Director of Digital Productions, about on how from Solitare to Facebook, the world of gaming developed over the years and the innovation to monetize it.

     

    Find out more

open/closeLast Viewed

open/closeITV1 regions

open/closeCase Studies

  • Natuzzi

    Natuzzi Group is the world’s leading producer of leather sofas and Italy’s largest furniture manufacturer.They wanted to increase awareness of brand in Cardiff and announce the opening of the new store in Bristol. See how they worked with ITV to do it.


  • Herbert Brown & Son

    Herbert Brown is a secondhand jeweller, pawnbroker and operator of other financial services with 36 branches across the North of England and the Midlands. They wanted to create greater awareness of the brand. See how the campaign did.

  • Newcastle City Council - Foster a Future

    In the past Newcastle City Council had tried a variety of advertising mediums, ranging from outdoor media to radio and press, but it was found that TV was by far the best response method but this time they tried TV increase awareness of the need for foster carers in Newcastle. View the results.