Yeo Valley was already the leading organic brand in the UK but needed to appeal to everyday families in order to achieve growth in the face of recession and a shrinking niche. In essence, our strategy was to take a focused approach to media through The X Factor, that in turn delivered increased engagement with our viewers & results for Yeo Valley. This targeted campaign lead to 71% increased brand awareness, 15% increase in sales and 500,000 new households buying the brand.