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Monday, 8 Feb 2010

open/closeHighlights

This week

Pop Star to Opera Star

Next month

Take Me Out

Next season

ITV1 Winter Drama

open/closeLatest ITV news

  • 28/01/2010

    ITV1 wins Channel of the Year

    Peter Fincham, ITV Director of Television, Channels and Online, said: "Winning the Broadcast Channel of the Year award is a terrific endorsement for ITV1 as we begin an exciting new chapter for the company.

  • 28/01/2010

    ITV appoints Adam Crozier as Chief Executive

    ITV Plc is pleased to announce the appointment of Adam Crozier as Chief Executive. Adam, who is currently Chief Executive of Royal Mail Group, will take up his role later this year.

open/closeInsights & Effectiveness

open/closePlanning Ahead

This month
Pop Star to Opera Star

Pop Star to Opera Star

Best-selling recording artists from the world of pop discover if they’ve got what it takes to perform as opera divas.

Genre: Entertainment

Target Audience: Female, Upmarket

Vampire Diaries

Vampire Diaries

Elena is adjusting to her new high school when she meets vampire Stefan in the TV adaptation of L. J. Smith's books

Genre: Drama

Target Audience: Young

Next season
Law & Order: UK

Law & Order: UK

The cream of British acting talent are back together for the second series of the hugely successful ‘Law & Order: UK’.

Genre: Drama

Target Audience: Female, Upmarket

Wild At Heart

Wild At Heart

Back among the lions, giraffes and elephants, love is continuing to blossom for Danny Trevanion and fellow vet Alice Collins but will Danny have the courage to commit to her?

Genre: Drama

Target Audience: Female

ITV top picks
Dancing On Ice

Dancing On Ice

Superstar skating duo Jayne Torvill and Christopher Dean return to train a team of celebrities for the biggest challenge of their lives.

Genre: Entertainment

Target Audience: Female, Upmarket

Take Me Out

Take Me Out

Paddy McGuiness presents a brand new Saturday night dating show

Genre: Entertainment

Target Audience: Female

open/closeLatest updates

1
Response TV

Response TV

ITV and DMA present a brand new research that proves when used as part of a multi-media campaign, TV would have a positive effect on the response rates of other channels.

Learn More
2
Image 7

The Upfronts 2010

ITV were proud to showcase our Upfronts 2010 London event on the 19th of November and our Manchester event on the 30th of November.

See what we have in store for next year
3
Marketing Society

The Marketing Society's Audience with Howard Schultz

You can see what Howard Schultz had to say at our ‘Audience with Howard Schultz’ at the Royal College of Physicians

Anyone ready for a fresh cup of coffee?

open/closeBrand Activation

  • Interactive Logo

    Interactive TV

    Innovative ways to let viewers engage directly with your brand.

  • Creative Solutions

    Creative solutions

    Learn the 'why, what and who' about Creative Solutions and our team.

  • Ad Innovation

    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

  • Content Partnerships

    Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

open/closeThe Marketing Society's Audience with Howard Schultz

open/closeGuest writer of the month

  • Celebrity Juice

    This month, we hear from Robert Keitch, Chief of Membership & Brand of the DMA on the power of integrating TV advertising with direct marketing

    Find out more

open/closeITV1 regions

open/closeCase Studies

  • British Gas: Green Up Your Life

    A bespoke TV and gaming campaign promoting the British Gas Generation Green initiative achieved a 9.7% share of children aged 4-9, representing a 2.05% increase on the slot average.

  • COI

    The challenge was to use media to create ‘virtual meetings’ between PCSOs and a wider cross-section of the public. Manning Gottlieb OMD worked with OMD Fuse and ITV to create an ad-funded programme that would create new contacts on a mass scale.

  • Tour De France: pushed the right buttons in 2009

    Interactive ITV coverage of Tour de France offered live streaming behind the Red button in full screen for the first time.