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ITVBe is a brand new channel to the ITV family, dedicated to lifestyle and entertainment programming from the UK and US, featuring real lives, and real people.
ITV LIVES continues to explore the lives and behaviours of the TV viewing population and Wave 3 includes the latest data around technology, dual screening, social media, TV viewing and online usage.
ITV's Proud to Present series has already seen the launch of the latest Chanel No.5 advertisement and Snickers advert featuring Rowan Atkinson's last TV appearance as Mr Bean.
The Marks & Spencer's Christmas advert also launched on ITV with a renewed focus on the Magic & Sparkle of the Christmas season.
ITV launched the emotional new advert from Compare the Market on Christmas Day as we say goodbye to Baby Oleg in a true soap opera style.