Surf and TOWIE

n 2012, Unilever’s Surf laundry detergent found itself facing a challenge. Washing powder is a low-interest category and Surf’s competitors were aligning...

Compare the Market

The Meerkovo Meerkats meet Coronation Street!

Jaguar

Jaguar launched its latest F-Type sports car with our most creative Shazam to date

The Only Way is Ministry of Sound

Together with the7stars and Lime Pictures, we would create one of the most integrated partnerships ever seen on TV in the UK, placing Ministry’s Marbella Sessions...

Morrisons

Much-loved personalities can help viewers establish an emotional bond with brands and MEC and ITV agreed that Ant & Dec, the nations’ favourite ‘bromance’,...

Welcome to Yorkshire

Emmerdale is, for many people, the best advertising campaign ever produced for Yorkshire and through product placement, ITV could point potential visitors to experience...

Territorial Army (TA)

The Territorial Army (TA) was facing significant recruitment challenges in the face of reduced funding. It needed to dramatically increase the number of full and...

Intel

Help to create consumer warmth by showcasing Intel’s more human approach to technology during their key sales period in the run up to Christmas 2012.  ...

John Lewis

To launch the highly-anticipated John Lewis Christmas advert and make the nation cry and buy, we created an exclusive Superbowl moment within The X Factor....

Prostate Cancer

Prostate cancer is Britain’s best-kept worst secret. ITV’s own Corporate Social Responsibility team created the Stand By Your Man campaign, which...

Samsung Gets the X Factor Treatment

Our idea was to weave Galaxy naturally into the heart of The X Factor – the emotional backstories and the highs and lows of the journey. 

Saturday Night Tastes Better With Coke

TV had to make it even more exciting for our viewers, engaging them with more on-screen activity, as well as taking the partnership in-store. 

Fords of Winsford

Fords of Winsford needed to create impact and reach large audiences but had minimal budget to work with. 

Mercedes Benz

Launch the new Mercedes A-Class to a younger market. 

Manchester

A creative solution was required on a small budget to entice visitors to Manchester city centre over the Christmas period and encourage them to spend more during...

Talk Talk: The X-Factor Sponsorship

Into their 3rd year of sponsorship with The X-Factor, Talk Talk’s main objective was to position themselves as a market-leading provider of broadband,...

Macmillan and Coronation Street

Macmillan wanted to communicate two sensitive core messages to two very different audiences, while clearly distinguishing its services from those of other cancer...

Burtons

Awareness of the 'fun' brand was high, particularly since Burtons had introduced monkey characters for ‘Jammie’ and ‘Toffee’ last year, but...

Matalan

By associating the Matalan brand with credible, trusted fashion content, we challenged the perception that affordable fashion means compromising on style....

McDonalds and Rimmel

ITV’s Ad Sync is a revolutionary new mobile ad format that allows broadcast advertisers to take over our play-along games at precisely the same moment their...

Beautybay.com

Beautybay.com customers are inspired by icons of pop culture and the biggest pop icons of the past decade for young women were celebrating 10 years together in an...

Gumtree's move to TV pays off

Gumtree wanted to increase brand awareness and brand consideration in addition to increasing traffic to their website.

Nescafé on This Morning

The Nescafé Dolce Gusto "pod” coffee machine was the first commercial product placement (PP) in the UK, appearing in the cookery section of This Morning. ...

Ann Summers Sexy Uncovered

Ann Summers wanted to raise awareness in the run up to Christmas and Valentines Day and get their target audience to really notice their new range. ...

Kellogg's Big Bake On ITV

Kellogg's wanted to demonstrate to their target audience of families the fun they can have, baking with their product & invite them to get involved.

Dulux Dances On Ice

In 2009, Dulux was presented with a new problem. The country’s economic downturn meant that people were not moving house or improving their interiors....

ASOS & ITV Ad Explore...

We’ve all experienced that moment on the high-street when we see a great sale in a shop window that leads to an impulse buy. We translated this high-street...

Rimmel Has The X Factor

Rimmel sought to engage beauty savvy young ABC1 women aged 18-34.

Virgin Media and BGT – A Perfect Partnership

With customer acquisition numbers not at the desired level and with their main rival, Sky having a marketing budget twice the size of theirs, Virgin Media needed...

Cross Platform Delivers For Lloyds

The primary objective of the campaign was to maintain and drive consideration and awareness of the Lloyds Mobile Banking App

 

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