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By associating the Argos catalogue with ITV programming, content was created which effectively targeted Argos' target market of everyday families.
Ann Summers wanted to raise awareness in the run up to Christmas and Valentines Day and get their target audience to really notice their new range. ...
Against the backdrop of a crowded and challenging retail market, M&S wanted to generate excitement around their new range of kids clothing via a different approach. ...
The challenge for ITV was simple: to take the Yeo Valley brand into the mainstream and make it a part of the lives of our viewers.
As a new brand entering the mature market of online train ticket sales, Redspottedhanky.com needed to cut through against established competitors with deeper...
Into their 3rd year of sponsorship with The X-Factor, Talk Talk’s main objective was to position themselves as a market-leading provider of broadband,...
TV had to make it even more exciting for our viewers, engaging them more with on-screen activity, as well taking the partnership in-store.
Macmillan wanted to communicate two sensitive core messages to two very different audiences, while clearly distinguishing its services from those of other cancer...
A creative solution was required on a small budget to entice visitors to Manchester city centre over the Christmas period and encourage them to spend more during...
Fords of Winsford needed to create impact and reach large audiences but had minimal budget to work with.
British Gas knew they it strong green credentials but research showed that the consumers were not aware.
The objective was to extend the reach of the TV campaign, and to see how awareness is affected. They also wanted to investigate changes in perception and brand image....
With customer acquisition numbers not at the desired level and with their main rival, Sky having a marketing budget twice the size of theirs, Virgin Media needed...
Nationwide wanted to position its brand in a manner which was more familiar, trusted and in tune with the British public. The bank wanted to make customers feel...
When it was revealed that Coronation Street’s Audrey was going to suffer a heart attack, ITV believed this presented a great opportunity for the British...
In an increasingly cluttered market place, Cif and Domestos wanted to raise brand awareness and achieve standout within as well as increase purchase intent....
Aviva wanted to provide viewers with a fun and engaging way to interact with Aviva in new and innovative ways and establish and increase recognition of the Aviva...
The ‘confidence’ campaign innovatively aligned with Dancing on Ice to drive relevance and consideration amongst Macleans’ consumers by building...
Anglian Home Improvements wanted to align its brand with a peak entertainment programme in order to achieve large, national audience numbers.
With the crucial pre-Xmas trading season coming up, Iceland wanted to launch the arrival of its new frozen 'party range', building awareness whilst driving sales...
In keeping with the BGT theme, Domino’s made superstars of their pizzas within their idents! Each ident focused on a different pizza, making the product extremely...
The objectives of the Smile Spa was to raise their profile to drive phone and online enquiries.
The campaign aimed to deliver the drama and effectiveness of ‘Watch Your Own Heart Attack’ by positioning it as event television, with a fully integrated...
The primary objective of the campaign was to maintain and drive consideration and awareness of the Lloyds Mobile Banking App
Rimmel sought to engage beauty savvy young ABC1 women aged 18-34.
In 2009, Dulux was presented with a new problem. The country’s economic downturn meant that people were not moving house or improving their interiors....
Kellogg's wanted to demonstrate to their target audience of families the fun they can have, baking with their product & invite them to get involved.
The Nescafé Dolce Gusto "pod” coffee machine was the first commercial product placement (PP) in the UK, appearing in the cookery section of This Morning. ...
Gumtree wanted to increase brand awareness and brand consideration in addition to increasing traffic to their website.