We've only been given 250 words to sum up an entire year. We’ll see about that!
Television enjoyed 12 months of WOW and defied the glum prophecies of a year in the shadow of London 2012. Audiences were in rude health, investment by advertisers grew, innovation reached new heights, and we saw some of the most creative brand partnerships ever.
It was a privilege to be part of ITV’s journey… not least our exciting new brand rollout everywhere – on a single day – in January. We were voted Channel of the Year at the Edinburgh TV Festival, and the commercial award season was very kind to us with seven Media Week Gold wins including Brand of the Year, The Grand Prix and Sales Team of the Year. We also won Campaign Media’s TV Sales Team of the Year.
As always, none of this could ever have happened without your support, commitment and investment – and for that we thank you!
The year ended with some of the most talked-about Christmas advertising ever, but there has been some truly inspiring work spread throughout the entire year; brands and agencies have worked with us to create some of the most innovative and powerful campaigns imaginable. This book is one way we can celebrate some of our favourites
So that’s the year in 277 words – a little over our 250 limit (but sometimes our best work happens when we break a few rules!). Our 2014 programme schedule is in great shape, the World Cup is peeping over the horizon, and all the signs are pointing towards a very fruitful year. But for now, thanks for making 2013 such a success!
Kelly Williams and Simon Daglish
ITV Group Commercial Sales Directors