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The traditional view is that women are only the key decision makers when it comes to household products. We set out to shatter this myth.
The ITV LIVES research project is a look under the bonnet of the people that make up our TV viewing nation and reflects how their lives are changing.
ITV Commercial Research has been looking to create audience insight fact-files for each of ITV's largest and most commercially attractive audiences.
ITV Commercial Research's one-pagers on digital.
ITV has a very strong working realtionships with The Marketing Society and Thinkbox to ensure that we are able to offer our clients the best insights and strategies.
ITV’s research study that explores how, in a multi-platform world, ITV understands audience movement around platforms & touchpoints.
A major study of group TV viewing and the benefits it offers to advertisers. ITV has published the findings from its largest piece of TV research this year into Event TV.
TouchPoints is a joint initiative led by the IPA that sheds light on how consumers are spending their time in today’s multi-media world.
Before Product Placements were allowed on screen, we showcased the editorial opportunities and potential impact to advertisers.
ITV Commercial Research's one-pagers on Advertising Sectors.