TouchPoints is a joint initiative led by the IPA, in conjunction with advertisers, media owners and agencies. The work delivers a unique persepective on people’s lives, shedding light on how consumers are spending their time in today’s multi-media world.
The insights can offer a 'week in the life' picture on both consumers and media behaviour. It is the first media planning tool to incorporate data across suppliers – BARB, RAJAR, POSTAR, JICREG, CAVIAR, NRS and TGI.
Please read through the presentation to find out how ITV is using this unique data to help advertisers plan their multi-media schedules.