ITV2
ITV2, the elixir of life, ITV’s younger entertainment channel going from strength to strength. It's currently the biggest non-terrestrial station and holds the top spot in Freeview homes, increasingly more important in the age of digital switchover.
ITV2 continues to capture and retain a fun-loving, brand-conscious, younger audience of 16-34s with a female bias. In terms of audience appeal, ITV2 is a bit like a television version of a glossy celebrity magazine.
ITV2’s schedule is a mix of entertainment and mainstream movies. Entertainment includes original commissions such as Katie and Peter: Stateside, exclusive acquisitions including American Idol and the hit US drama Supernatural, and brand extensions such as I’m a Celebrity… Get Me Out Of Here Now! and The Xtra Factor.
So, how many people could see an ITV2 campaign?
Based on a one month 50 rating campaign across the network
| | Typical TVRs | 1+ Cover7 | 000's | 4+ Cover8 | 000's |
| Adults |
60 |
% |
|
.0% |
|
| Housewives with children |
60 |
0% |
|
% |
|
| 16-34 adults |
60 |
% |
|
% |
|
What’s more, campaigns can start from as little as a few thousand pounds but still reach the whole country. For a bespoke quotation, please contact your local regional office.