ITV3
ITV3 shows the best of ITV UK drama, including Rebus, Poirot and Inspector Morse. And given that this is one of our principle areas of investment, there’s a huge portfolio to choose from. In fact, many of the dramas have previously only been shown once on terrestrial television.
What’s more, our ownership of these dramas means we can add extra value for viewers with behind-the-scenes and making-of shows.
ITV3 targets the desirable 35+ upmarket audience. ITV3 programming complements the schedules of both ITV1 and ITV2, while still having a broad appeal.
So, how many people could see an ITV3 campaign?
Based on a one month 50 rating campaign across the network
| | Typical TVRs | 1+ Cover | Millions | 4+ Cover | Millions |
| Adults |
50 |
% |
|
% |
|
| ABC1 Adults |
50 |
% |
|
% |
|
| ABC1 HW |
50 |
% |
|
% |
|
| Source: Infosys 04/08 |
What’s more, campaigns can start from as little as a few thousand pounds but still reach the whole country. For a bespoke quotation, please contact your local regional office.