ITV4
ITV4 is an entertainment channel providing quality programming to a discerning, upmarket audience with a male bias. It promises stimulating and occasionally controversial shows, giving viewers flawed heroes rather than stereotypes and satisfying endings rather than just happy ones.
Complementing the programming on ITV1, ITV2 and ITV3, the channel enjoyed the most successful digital launch ever. It's home to challenging and edgy drama, comedy, cult classics, Hollywood movies and sport. The characters you meet on ITV4 are entertaining and original, embracing and reflecting the complexities of modern life.
So, how many people could see an ITV4 campaign?
Based on a one month 40 rating campaign across the network
| | Typical TVRs | 1+ Cover | Millions | 4+ Cover | Millions |
| Adults |
40 |
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| Men |
40 |
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| 16-34 Men |
40 |
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| Source: Infosys 04/08 |
What’s more, campaigns can start from as little as £1,500 if you advertise in some of the smaller ITV regions. For a bespoke quotation, please contact your local regional office.