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Tuesday, 7 Feb 2012
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Advertising on ITV

My ITV

Things you might find useful

Dayparts

Price also varies by time of day, reflecting the size and type of audience delivered by programmes. The day is divided into timed ‘dayparts’. The highest audience, and often the highest price, is usually in ‘peak time’ (17:30-23:30).

Day time         06:00-17:29
Early peak       17:30-20:00
Late peak        20:01-23:30
Night time       23:31-05:59

The cheaper dayparts are those of daytime and post peak, offering excellent value and are often taken up by direct response advertisers, due to the strong response rates.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4

  • ITV.com

    This section will introduce you to our online offering, giving you a fantastic overview of our sites, the users and how your brand can take advantage of ITV’s innovative ad formats.

    Build your brand online

Pages of Interest

  • Ad Innovation

    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

    Explore the future of advertising

  • Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

    See what sponsorship can do for you

  • ITV news

    Click on the links to read about the latest developments at ITV, including broadcasting deals, staff moves, sponsorship deals and other corporate news.

    Keep up to date with ITV

  • Meet your team

    So exactly who are the people behind ITV, and what makes them tick?

    Meet more of the ITV Commercial team