- Price variations
- ITV1 & Micro Regions
- Macro Areas
Cost also varies by region, reflecting size of population and relative demand of each TV area. London, as the capital, is the most highly demanded, and therefore the most expensive area, whilst the Northern areas with high viewing figures offer much more affordable opportunities.
Either way, only ITV offers the unique opportunity of targeted, regional and affordable test marketing solutions for both national and local advertisers. ITV furthermore is the only broadcaster to offer very tightly targeted solutions at micro region level, sometimes down to county level thus further reducing capital entry costs.
For further information on highly targeted ITV regions and Micro options, please click on the tabs above.
Anglia - Micro Split: Anglia East (split further into Anglia North and Anglia South), Anglia West
Border - No Split
Central - Micro Split: Central South, Central East, Central West
Grampian - stv sales
Granada - No split available
London - No geographical split available on weekend LWT and weekday Carlton
Meridian - Micro Split: South East (split further into Sussex and Kent), South (split further into Thames Valley and South Coast)
Tyne Tees - Micro Split: Pontop Pike and Bilsdale
Ulster - No split available
Wales and West - Micro Split: Wales and West can be bought separately
Scottish - stv sales
Westcountry - No split available
Yorkshire - Micro Split: Emley and Belmont