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Friday, 12 Mar 2010

Advertising on ITV

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Border

Border is part of the North Macro, together with Granada, Yorkshire and Tyne Tees. You can buy a package of advertising airtime here for as little as £1,020 (including commercial production subsidy). To find out more about the benefits of advertising in the Border region, please contact us.

Five key facts about the region

  • Sitting on the geographical divide between England and Scotland, the Border region enjoys an eclectic mix of cultures
  • Carlisle, the main centre of population in the region, has a history of conflict; it's a fortified town because, historically, the English used it as a shield against Scottish invaders
  • Carlisle’s traffic-free centre is home to high-quality shops and restaurants, including an award-winning shopping centre that is cleverly hidden behind facades from earlier eras
  • The region is one of the UK’s most important agricultural centres
  Network Border
Homes 25,974 317
ABC1 Housewives 12,711 142
Housewives with children 6,648 77
Children 8,562 103
Men 23,202 282
Men 16-34 7,162 71
Men ABC1 11,854 128
Women 24,865 301
Women 16-34 7,186 62
Women ABC1 12,736 143
Adults 48,167 583
Adults 16-24 6,820 71
Adults 16-34 14,348 133
Adults ABC1 24,590 271
All audience figures are gross 000s
Source: ITV/BARB, March 2009

If you would like to advertise on ITV Border, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Carlisle Office
Peter Fergusson
ITV Commercial Sales
ITV Border
Television Centre
Carlisle CA1 3NT
Tel: 084488 15875
peter.fergusson@itv.com

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  • ITV.com

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Border

Nickable stuff

Pages of Interest

  • Regional price variations

    Cost also varies by region, reflecting size of population and relative demand of each TV area.

    View costs by region

  • Target audience / television ratings (TVRs)

    The cost varies by target audience and reflects its weight of television viewing. Audience delivery is measured in television ratings (TVRs).

    Work out costs by target audience