Central

Advertising on ITV is not as expensive as you might think. Packages of airtime in the Central region can be bought for as little as £2,180* and your commercial could be seen by up to 31% of adults in the area.

In a week ITV1 reaches 79% of adults in the Central region, this is 11 times more than Heart East Midlands, 8 times more than Smooth Midlands Radio and 15 times more than Birmingham Evening Mail. Just one spot on ITV1 Central could reach 1,399,000 viewers.

To help make your TV advertising as targeted and effective as possible the Central region is also divided into three micro regions: ITV Central East, ITV Central South and ITV Central West. To find out more about the benefits of advertising in Central, the Midwest macro region or any of the Central micro regions, please contact us on 084488 14232.

In the Central region 5,665,000 people watch ITV1 every week
That is:

• 133 times the capacity of Villa Park
• 87 times the number of students at university in Birmingham
• 82 times the number of runners in the London Marathon
• 71 times the number of people at V Festival, Weston Park

You would have to fill Wembley Stadium 63 times to reach the same amount of people!

*15x10 second spots, Central South

If you would like to advertise on ITV Central, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Birmingham Office
Denver Logan
ITV Commercial Sales
ITV Central
Gas Street
Birmingham B1 2JT
Tel: 084488 14232
Fax: 084488 14414
denver.logan@itv.com

“Advertising on ITV was a key component of our integrated communications campaign, designed to increase consumer awareness of the Harris brand. The regional campaign increased traffic to harrisbrushes.com by 98% during the campaign period and increased awareness amongst the target audience. The ITV campaign was a first for Harris but the results have been fantastic so we are now ready to take the campaign to a national level, and broaden our target audience.”
Suzanne Mallaby, Marketing Manager, L.G Harris & Co Ltd.

“This was the first time we had advertised on TV and we have been really impressed with the results. When you take certain factors into account - increased competition, the current climate, the small amount that we spent – it really was excellent value for money.”
“We have already booked our next burst for the summer months and this time we will be rolling the campaign out to another, larger ITV area, Central West.”
“We expect that ITV will play a major role in our strategy for the coming years. Next year we will have a new visitor centre and other new attractions and we think regional advertising on ITV will be the perfect platform on which to promote them.”
Sally Hogg, Director of Communications, Twycross Zoo.

“The Severn Valley Railway carried some 43,000 passengers in August – the best figures ever recorded for the month. ITV1 advertising is a key element of the August all-time passenger record.”
“The recessionary affects are still being felt throughout the leisure and tourism industry but with the help of television advertising – an area we have only rarely been into before – we are right back on track.”
Nick Ralls, General Manager, Severn Valley Railway.