Central

Central is part of the Midwest Macro, together with Wales & West and Westcountry. The Central region is also divided into three micro regions: Central South, Central East and Central West. You can buy a package of advertising airtime here for as little as £2,450 (including commercial production subsidy). To find out more about the benefits of advertising in Central or in any of the Central micro regions, please contact us.

Five key facts about the region

• The Central area covers 25% of the land mass of England
• Although the region is the industrial epicentre of England, with bustling cities such as Birmingham, Nottingham and Leicester, it also includes the idyllic countryside of the Cotswolds, the ancient university city of Oxford and historic towns such as Shrewsbury, Hereford, Warwick and Stamford.
• At the heart of the region, Birmingham is a vibrant and multicultural modern city. The £500m Bullring shopping centre includes a futuristic Selfridges store and the first of Debenhams’ new concept stores.
• Central is the highest TV region for car ownership: 22% of households own more than one car, compared to London’s 19%.
• It has the highest cultural participation rate in the country, with an annual average of 12 visits per head to museums, historical buildings, galleries and theatres.

If you would like to advertise on ITV1 Central, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Birmingham Office
Denver Logan
ITV Commercial Sales
ITV Central
Gas Street
Birmingham B1 2JT
Tel: 084488 14232
Fax: 084488 14414
denver.logan@itv.com