Granada

Advertising on ITV is not as expensive as you might think. Packages of airtime in the Granada region can be bought for as little as £7,800* and your commercial could be seen by up to 32% of adults in the area.

In a week ITV1 reaches 85% of adults in the Granada region, this is 5 times more than Smooth Radio, 9 times more than Real Radio and 9 times more than Liverpool Echo. Just one spot on ITV1 Granada could reach 1,394,000 viewers.

To find out more about the benefits of advertising in Granada, please contact us on 0161 952 1178.

In the Granada region 4,463,000 adults watch ITV1 every week
That is:

• 194 times the capacity of the Manchester Evening News Arena
• 117 times the number of runners in the Great Manchester Run
• 98 times the capacity of Anfield
• 59 times the capacity of Old Trafford
• 53 times the number of students in Manchester
• 12 times the weekly number of passengers through Manchester Airport

You would have to fill Wembley Stadium 50 times to reach the same amount of people!

*12x10 second spots

If you would like to advertise on ITV1 Granada, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Manchester Office
Karen Novak
Regional Sales Controller
ITV Granada
Quay Street
Manchester M60 9EA
Tel: 0161 952 1178
karen.novak@itv.com

“Since we incorporated television into our marketing mix, we’ve experienced business growth. And the spend doesn’t have to be great – the team at Granada have really helped in targeting our customers effectively for the best return on investment. The spots are consistently good for delivering marketing penetration in a highly competitive marketplace. The effect of advertising with Granada is so much more immediate that any other communication medium. It’s a great tool for communicating to a large audience and getting our brand and offering across.”
Andrea Murphy, Marketing Manager, Lowry Outlet Mall.

“The response received from being on TV was far greater than previously experienced through other media outlets. In 2010 we spent the majority of our budget on TV and have seen the benefit of this.”
“Our most successful campaign was a Farmers Market promotional event in Warrington town centre. This attracted many visitors from all over the Granada region with stallholders and shops reporting their best trading day for many years. Traders have also indicated an increase in the number of customers making repeat visits to their business following each campaign.”
“I now regularly advise other markets on the benefits of advertising on TV and would definitely recommend TV advertising to all companies regardless of their budget.”
Steve Pickering, Warrington Market Manager.

“I opened New Pleasureland Southport in 2008 and relied on radio and press to talk to potential visitors, TV was something I always wanted to do and New Pleasureland Southport’s first advert was aired in 2009. I have had four campaigns this year with a further campaign planned. TV has brought in great results for New Pleasureland Southport, and I recommend other companies advertise in the region to increase visitor numbers. I feel the regional areas available on ITV1 are relevant to my business as they allow me to specifically target smaller regions giving me the best return on investment. TV advertising will definitely feature in my marketing plans for 2011 as my business continues to grow.”
Norman Wallis, Director Funporium Ltd.

“Our experience with ITV has been and will be a great working relationship. The process from dealing with the representative to organising the airtime is smooth flowing and is very cost effective against results.”
Rachel Venables, Marketing Manager, Talacre Beach Group.