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Friday, 12 Mar 2010

Macro Demographics

Macros are combinations of two or more ITV1 regions, offering you additional flexibility and the capacity to tailor your advertising to your precise needs. We currently offer four macros:

  • North – Border, Granada, Tyne Tees & Yorkshire
  • Midwest – Central, Wales and West & Westcountry
  • West – Wales and West & Westcountry
  • South East – Anglia & Meridian

We also offer two further combinations of regions:

  • Granada & Border
  • Yorkshire & Tyne Tees

To download maps and read information on demographics, click on the tabs above.

To find out more about advertising using a macro region, please get in touch with any of the regional contacts listed under the individual regions. For example, if you'd like to advertise in the South East macro, you can contact either the Anglia or Meridian offices.

  Network North Macro
Homes 25,974 7,125
ABC1 housewives 12,711 3,112
Housewives with children 6,648 1,828
Children 8,562 2,325
Men 23,302 6,362
Men 16-34 7,162 1,947
Men ABC1 11,854 2,934
Women 24,865 6,760
Women 16-34 7,186 1,915
Women ABC1 12,736 3,122
Adults 48,167 13,122
Adults 16-24 6,820 1,956
Adults 16-34 14,348 3,862
Adults ABC1 24,590 6,056
All audience figures are gross 000s
Source: ITV/BARB, March 2009
  Network West Macro
Homes 25,974 2,952
ABC1 housewives 12,711 1,380
Housewives with children 6,648 717
Children 8,562 943
Men 23,302 2,639
Men 16-34 7,162 751
Men ABC1 11,854 1,265
Women 24,865 2,833
Women 16-34 7,186 746
Women ABC1 12,736 1,389
Adults 48,167 5,472
Adults 16-24 6,820 757
Adults 16-34 14,348 1,497
Adults ABC1 24,590 2,654
All audience figures are gross 000s
Source: ITV/BARB, March 2009
  Network South East Macro
Homes 25,974 4,534
ABC1 housewives 12,711 2,472
Housewives with children 6,648 1,145
Children 8,562 1,508
Men 23,302 4,074
Men 16-34 7,162 1,148
Men ABC1 11,854 2,291
Women 24,865 4,394
Women 16-34 7,186 1,170
Women ABC1 12,736 2,496
Adults 48,167 8,468
Adults 16-24 6,820 1,112
Adults 16-34 14,348 2,318
Adults ABC1 24,590 4,787
All audience figures are gross 000s
Source: ITV/BARB, March 2009
  Network Midwest Macro
Homes 25,974 6,900
ABC1 housewives 12,711 3,245
Housewives with children 6,648 1,744
Children 8,562 2,300
Men 23,302 6,249
Men 16-34 7,162 1,823
Men ABC1 11,854 3,029
Women 24,865 6,608
Women 16-34 7,186 1,837
Women ABC1 12,736 3,241
Adults 48,167 12,857
Adults 16-24 6,820 1,821
Adults 16-34 14,348 3,660
Adults ABC1 24,590 6,270
All audience figures are gross 000s
Source: ITV/BARB, March 2009
  Network Granada Border
Homes 25,974 3,296
ABC1 housewives 12,711 1,461
Housewives with children 6,648 851
Children 8,562 1,088
Men 23,302 2,918
Men 16-34 7,162 893
Men ABC1 11,854 1,373
Women 24,865 3,110
Women 16-34 7,186 882
Women ABC1 12,736 1,463
Adults 48,167 6,028
Adults 16-24 6,820 893
Adults 16-34 14,348 1,775
Adults ABC1 24,590 2,836
All audience figures are gross 000s
Source: ITV/BARB, March 2009
  Network Yorkshire Tyne Tees
Homes 25,974 3,834
ABC1 housewives 12,711 1,654
Housewives with children 6,648 977
Children 8,562 1,238
Men 23,302 3,450
Men 16-34 7,162 1,057
Men ABC1 11,854 1,565
Women 24,865 3,656
Women 16-34 7,186 1,036
Women ABC1 12,736 1,662
Adults 48,167 7,106
Adults 16-24 6,820 1,067
Adults 16-34 14,348 2,093
Adults ABC1 24,590 3,227
All audience figures are gross 000s
Source: ITV/BARB, March 2009

Our Platforms

West Macro Granada Macro Midwest Macro North Macro South East Macro TT Yorks Macro

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