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Friday, 3 Sep 2010

Macro Demographics

Macros are combinations of two or more ITV1 regions, offering you additional flexibility and the capacity to tailor your advertising to your precise needs. We currently offer four macros:

  • North – Border, Granada, Tyne Tees & Yorkshire
  • Midwest – Central, Wales and West & Westcountry
  • West – Wales and West & Westcountry
  • South East – Anglia & Meridian

We also offer two further combinations of regions:

  • Granada & Border
  • Yorkshire & Tyne Tees

To download maps and read information on demographics, click on the tabs above.

To find out more about advertising using a macro region, please get in touch with any of the regional contacts listed under the individual regions. For example, if you'd like to advertise in the South East macro, you can contact either the Anglia or Meridian offices.

  North Macro
Homes 6940
Housewives 6940
Housewives with children 1791
ABC1 housewives 3064
Adults 12826
Adults 16-24 1898
Adults 16-34 3799
Adults ABC1 5978
Men 6233
Men 16-34 1915
Men ABC1 2905
Women 6593
Women 16-34 1884
Women ABC1 3073
Children 2218
All audience figures are gross 000s
Source: ITV/BARB, April 2010
  West Macro
Homes 3049
Housewives 3049
Housewives with children 737
ABC1 housewives 1453
Adults 5634
Adults 16-24 768
Adults 16-34 1551
Adults ABC1 2756
Men 2733
Men 16-34 785
Men ABC1 1314
Women 2901
Women 16-34 766
Women ABC1 1442
Children 966
All audience figures are gross 000s
Source: ITV/BARB, April 2010
  South East Macro
Homes 4558
Housewives 4558
Housewives with children 1133
ABC1 housewives 2505
Adults 8488
Adults 16-24 1121
Adults 16-34 2329
Adults ABC1 4822
Men 4103
Men 16-34 1177
Men ABC1 2315
Women 4385
Women 16-34 1152
Women ABC1 2507
Children 1485
All audience figures are gross 000s
Source: ITV/BARB, April 2010
  Midwest Macro
Homes 6848
Housewives 6848
Housewives with children 1754
ABC1 housewives 3264
Adults 12778
Adults 16-24 1798
Adults 16-34 3680
Adults ABC1 6297
Men 6203
Men 16-34 1840
Men ABC1 3014
Women 6575
Women 16-34 1840
Women ABC1 3283
Children 2276
All audience figures are gross 000s
Source: ITV/BARB, April 2010

Our Platforms

West Macro Midwest Macro North Macro South East Macro

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