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Friday, 3 Sep 2010

Tyne Tees

Tyne Tees is part of the North Macro together with Granada, Yorkshire and Border.  The Tyne Tees region is also divided into two micro regions: Pontop and Bilsdale.  You can buy a package of advertising airtime here for as little as £3,660 (including commercial production subsidy). To find out more about the benefits of advertising in the Tyne Tees region, please contact us.


Five key facts about the region

  • As well as the major industrial cities of Newcastle, Middlesbrough and Sunderland, the Tyne Tees region includes vast areas of spectacular countryside, such as the North Yorkshire Moors and the Yorkshire Dales, and historic cultural centres including Durham, York and Harrogate
  • The largest city in the region, Newcastle-upon-Tyne, has a large and cosmopolitan selection of shops, from well-known national names to elegant arcades, designer stores and street barrows
  • The city is home to the International Centre for Life, a Millennium project which cost £68m. The Centre has boosted jobs and tourism and is contributing to the regeneration of Newcastle.
  • The North-East is a hotbed of football, with Newcastle United, Sunderland and Middlesbrough all regularly drawing home crowds of 40,000
  • Durham is the home of English mustard, which was invented there in 1720 by a Mrs Clements. Her special recipe was known as Durham Mustard, and at one time there were three competing mustard factories in the city.
  Tyne Tees
Homes 1190
Housewives 1190
Housewives with children 298
ABC1 housewives 509
Adults 2175
Adults 16-24 317
Adults 16-34 622
Adults ABC1 991
Men 1050
Men 16-34 309
Men ABC1 494
Women 1125
Women 16-34 313
Women ABC1 497
Children 356
All audience figures are gross 000s
Source: ITV/BARB, April 2010

If you would like to advertise on ITV1 Tyne Tees, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Newcastle Office
Alastair Gibson
ITV Commercial Sales
ITV Tyne Tees
Television House
The Watermark
Gateshead NE11 9SZ
Tel: 084488 15044
alastair.gibson@itv.com

  Tyne Tees Pontop
Homes 793
Housewives with children 198
ABC1 housewives 339
Housewives
793
Adults 1451
Adults 16-24 211
Adults 16-34 414
Adults ABC1 661
Men 700
Men 16-34 206
Men ABC1 329
Women 750
Women 16-34 208
Women ABC1 331
Housewives 16 - 54 445
Children 237
All audience figures are gross 000s
Source: ITV/BARB, April 2010

 

  Tyne Tees Bilsdale
Homes 396
Housewives with children 99
ABC1 housewives 169
Housewives
396
Adults 723
Adults 16-24 105
Adults 16-34 207
Adults ABC1 329
Men 349
Men 16-34 102
Men ABC1 164
Women 374
Women 16-34 104
Women ABC1 165
Children 118
Housewives 16 - 54 222
All audience figures are gross 000s
Source: ITV/BARB, April 2010

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