West

Advertising on ITV is not as expensive as you might think. Packages of airtime in the West region can be bought for as little as £2,667* and your commercial could be seen by up to 30% of adults in the area.

In a week ITV1 reaches 78% of adults in the West region, this is 3 times more than Kiss West, 4 times more than Evening Post and 26 times more than Bath Chronicle. Just one spot on ITV1 West could reach 268,000 viewers.

To find out more about the benefits of advertising in West or the Midwest macro region then please contact us on 084488 12478.

In the West region 1,392,000 people watch ITV1 every week
    
That is:

• 77 times the amount of students at Bristol University
• 113 times the capacity of the Recreation Ground
• 16 times the population of Bath

You would have to fill Wembley Stadium 15 times to reach the same amount of people!

*10 x 15 second spots

If you would like to advertise on ITV West, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Antony Evans
ITV Commercial
ITV West
470 Bath Road
Brislington
Bristol
BS4 3HG
antony.evans@itv.com

“Having used other media in the past, we were interested to find out the costs of TV advertising and were pleasantly surprised by the rates.”
“The sales team at ITV West were extremely helpful, introducing us to a production company, explaining the straightforward production process and offering advice on the campaign to help us achieve our goals.”
“The response from TV has been greater than expected and more than we have experienced through any other media. We saw the results immediately with calls and web hits rising by 25%. After the success of this initial campaign we have gone on to book a further three campaigns, I look forward to working with the sales team at ITV West and would have no hesitation in recommending advertising on ITV.”
Marc Loud, Director, Park Insurance.

“We use ITV West to publicise our summer and winter sales. Although most of our business comes from within a ten mile radius of the store, ITV gives us the opportunity to reach customers a little further away who are prepared to travel for massive choice at an excellent price. We therefore see customers travelling to our store from Taunton, Gloucester, Swindon, Newport and even further afield.”
“We know from our research that around 27% of our customers have seen our commercial during our summer sale period rising to 37% seeing our commercial during our winter sale.”
“We will continue using ITV for the foreseeable future.”
Paul Marshall, Marketing Manager, Park Furnishers, Bristol.

“We have been advertising with ITV regularly for some years as it works and 2009 was our most successful year on record. Each year we encourage more and more of our show promoters and producers that for a successful campaign we should communicate our message through TV advertising. Our customers are loyal, keen to receive our information and like to have a visual taste of the show in advance of opening.”
“We find that there are always options to accommodate our budgets and varying requirements. We advertise throughout the year and will continue to do so for our shows in 2010.”
Steve Jones, Marketing Manager, Bristol Hippodrome.