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Thursday, 11 Mar 2010

Westcountry

Westcountry is part of the Midwest Macro, together with Central and Wales and West.  You can buy a package of advertising airtime here for as little as £2,800 (including commercial production subsidy). To find out more about the benefits of advertising in the Westcountry region, please contact us.

Five key facts about the region

  • The Westcountry region covers Cornwall, Devon, Somerset and West Dorset. It includes rolling countryside and wild moorland, while the dramatic coastlines and idyllic beaches attract hoards of tourists every summer.
  • The region’s fortunes have always been strongly tied to the sea, from the naval port of Plymouth to the numerous fishing villages
  • Much of Plymouth was destroyed in the Second World War, but it has been rebuilt to become a major retail centre for the area, as well as a significant port and naval base
  • Leisure is a major contributor to the region’s economy. As well as attracting walkers and cyclists, Cornwall is the centre of the UK’s surfing scene.
  • The Eden Project, near St Austell in Cornwall, is the fourth most visited attraction in the UK, with 1.25m visitors a year. In its first five years it contributed £700m to the local economy.
  Network Westcountry
Homes 25,974 794
ABC1 housewives 12,711 384
Housewives with children 6,648 179
Children 8,562 242
Men 23,302 712
Men 16-34 7,162 199
Men ABC1 11,854 345
Women 24,865 757
Women 16-34 7,186 189
Women ABC1 12,736 383
Adults 48,167 1,469
Adults 16-24 6,820 205
Adults 16-34 14,348 388
Adults ABC1 24,590 728
All audience figures are gross 000s
Source: ITV/BARB, March 2009

If you would like to advertise on ITV1 Westcountry, please get in touch and we can arrange a meeting to talk to you about it in more depth.

Plymouth Office
David Messenger
ITV Commercial Sales
ITV Westcountry
3 Bush Park
Estover
Plymouth
Devon PL6 7RG
Tel: 084488 14880
david.messenger@itv.com

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Westcountry

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