Yorkshire

Advertising on ITV is not as expensive as you might think. Packages of airtime in the Yorkshire region can be bought for as little as £2,856* and your commercial could be seen by up to 31% of adults in the area.

In a week ITV1 reaches 84% of adults in the Yorkshire region, this is 14 times more than Lincs FM, 14 times more than Real Radio 106-108FM and 16 times more than Hull Daily Mail. Just one spot on ITV1 Tyne Tees could reach 1,117,000 viewers.

To help make your TV advertising as targeted and effective as possible the Yorkshire region is also divided into two micro regions: ITV Yorkshire Emley and ITV Yorkshire Belmont. To find out more about the benefits of advertising in Yorkshire or any of the Yorkshire micro regions, please contact us on 0113 222 8302.

In the Yorkshire region 4,212,000 people watch ITV1 every week
That is:

• 46 times the capacity of Leeds Festival
• 105 times the capacity of Hillsborough Stadium
• 125 times the number of students at Leeds University
• 16 times the population of Hull

You would have to fill Wembley Stadium 46 times to reach the same amount of people!

*12x10 second spots, Yorkshire Belmont only

If you would like to advertise on ITV1 Yorkshire, please get in touch and we can arrange a meeting to talk to you about it in more depth.

John Diskin
ITV Commercial Sales
ITV Yorkshire
Yorkshire Television
Kirkstall Road
Leeds LS3 1JS
Tel: 0113 222 8302  
john.diskin@itv.com

Staniforth, Lisa
ITV Commercial Sales
ITV Yorkshire
Yorkshire Television
Kirkstall Road
Leeds LS3 1JS
Lisa.Staniforth@itv.com
0113 222 8304

“As a traditional secondhand jeweller with a long history, Herbert Brown’s recent growth led us to consider TV sponsorship for the first time. We chose to sponsor the ITV Yorkshire Weather as it allowed us to target a clear geographic area, display our product and stores visually, and get our key messages across to a mass market audience. We were delighted to see that after a two month campaign, brand awareness of Herbert Brown had grown from 39% to 66%, awareness of our pawnbroking service had grown from 5% to 25%, and growth in our new gold buying service was 30% higher in our Yorkshire stores than elsewhere. I can highly recommend ITV Yorkshire sponsorship to other local businesses.”
Rod Mason, Managing Director, Herbert Brown & Son Ltd.

“We began advertising with ITV in 2009. We have several stores throughout the Yorkshire and Humberside area and the ITV transmission areas covered all of our outlets. Although we were new to television we found the transition an easy one and we were guided throughout the whole process from purchasing airtime right through to the production of our commercial. Television is often seen as a mystery to potential advertisers however with the help of our ITV representative who helped us at every stage we can quite confidently say that it is a simple and pleasurable experience.”
John Heaton, Eden Mobility.