Our viewers are passionate about our programming and love to find new ways to engage with their favourites. Whether that's watching live or catch-up on the ITV Hub, voting on some of our show apps, finding exclusive content on the website or joining the conversation on our social channels.
Fans of shows are known to be more receptive to advertising messages which makes this is a fantastic opportunity for brands to join in and take advantage of the highly engaged audience. Digital partnerships can be an extension of broader partnership campaigns, or standalone in their own right, and campaigns can be of varying budget sizes.
Digital partnership packages can include:
- sponsor button, display inventory
- splash reveals, premium pushdowns takeovers on the show's site and/or ITV Hub homepage but also 5'' sponsor bumpers on ITV Hub (desktop and mobile)
- social media pushes on the show's Facebook and twitter pages
- Second screen takeover, bespoke content, games.competition creating a very strong link between the programme and its sponsor, reaching the audience on all platforms