Premium Display

ITV.com is one of the most comprehensive commercial broadcaster websites in the world, where audiences come to interact and engage with our programmes – and your brands.

The website offers unsurpassed depth of content around ITV's best-loved shows and more opportunities to interact with our programmes - allowing our users to watch, take part and go deeper.

Display advertising plays a crucial role in the online marketing mix for both branding and direct response campaigns and ITV.com can deliver a wide range of ad solutions products to help you reach our audiences wherever they are and whichever device they are using.

We're able to offer both standard display advertising and premium pushdowns.

Splash Reveal

Splash Reveal offers advertisers a bold, multi-platform solution on the ITV Hub homepage. With around 30% of the real estate of a webpage at the top of the screen and the same mid-way down the page, the format truly offers a premium solution.

- Multi-platform - HTML5 ad which is scalable. Whatever device you use, the ad will display and resize accordingly.

- Call-to-action - A call-to-action can be placed within the ad allowing users to click-through to the advertiser's website.

- Dynamic - The 'Reveal' section uses an eyecatching parallaxing effect to give depth and dynamicness to the creative.

Premium Pushdown

Premium Pushdown offers advertisers a bold, multi-platform solution that is omnipresent on any ITV editorial showpage. It is compatible across all devices and with around 50% of the webpage, when expanded, plus a fixed banner at the top of the screen when minimised, this format offers a premium advertising solution.

There are two further variants of the Premium Pushdown format to meet the needs of brands:

Video Premium Pushdown - this allows advertisers to showcase their short form clips, non-standard VOD ads and other types of video content.

Carousel Premium Pushdown - this allows advertisers to showcase multiple call-to-actions (such as products, services and other call-to-actions). Short form video content can also be showcased here.

What Premium Display can do for brands:

Download our one pagers for more information on what we have to offer

Splash Reveal overview

Online Display Specification