- Commercial messages
- Key media to gain influence
Television has the magical X factor – it's exciting, engaging and empathetic, bringing alive brands and advertising campaigns, unlike any other medium.
Television is a complete sensory feast, entertaining the nation and bringing people and communities together with programmes like Coronation Street, Britain’s Got Talent, Dancing on Ice and I’m A Celebrity... Get Me Out Of Here! As a nation, we enjoy watching more television now than ever before.
In this modern digital TV market place, there are now 300+ channels, giving the average viewer an even greater opportunity to indulge in their favourite pastime!
Commercial TV is more popular than ever.
The average viewer watches 3.8 hours of television per day. This amounts to a huge advertising opportunity of 28 hours per week…
So how does this compare to other media?
It’s also the most loved form of advertising which makes TV advertising a popular way to find out about products.
But most importantly it’s the most effective medium in shaping consumer decisions.
84% of consumers believe TV advertising is most likely to influence their buying decisions*
72% of UK adults consider TV their favourite medium*
Not only is TV viewing greater than ever before, advertising costs are now more affordable than 1994. The reduction in production costs and the increase in viewing levels have lead to some of the most affordable advertising rates both across leading channels, such as ITV1, and the even more affordable multi-channel stations such as ITV4.
With exponential growth in commercial impacts, TV has never been better value.
Given the decline in press and magazine circulation, there’s never been a better or more affordable time to join the ever growing successful TV advertising community.