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The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities. This ongoing project embraces the multi-function world where real-time broadcast is now just one of the ways in which consumers enjoy programming.
Find out more about our case studies.
ITV Commercial offers its customers an effective and easy way of using their TV activity to engage with mobile users in the UK.
Use ITV.com to enhance the power of your brand online.
Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.
Explore ITV’s family of Channels
As part of our planning for new channels and content to embrace this opportunity, we've identified the amazing potential for a range of new advertising formats and revenue opportunities around PVRs, VOD, broadband and mobile content.We have been trialling different advertising formats and rich media content opportunities with the media strategy consultancy Decipher.
ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes
ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.
ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.
ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.