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Friday, 3 Sep 2010

Interactive TV

Innovative ways to let viewers engage directly with your brand

  • Showcasing long-form TV content or offering direct response
  • Create a two-way dialogue with potential customers
  • Reach a potential audience of over 40 million digital viewers
  • Use interactive sponsorship to extend brand awareness

 

Pages of Interest 

  • Harveys

    Eagle Eye Solutions, in conjunction with ITV, created what is believed to be the world’s first TV-led interactive voucher campaign for Harveys.

  • Sponsorship opportunities

    Sponsorship is a great way for your brand to benefit from being associated with a popular television programme.

  • ITV.com

    The most comprehensive commercial website offered by any major broadcaster in the world.

  • Creative solutions

    Learn the 'why, what and who' about Creative Solutions and our team.

  • ITV news

    Click on the links to read about the latest developments at ITV, including broadcasting deals, staff moves, sponsorship deals and other corporate news.

More from Interactive TV

  • If you’d like to see what happens when you press the red button over an advert or programme, you can now experience it online using Thinkbox’s new interactive television emulator. Click here to begin.

    Thinkbox has also put together the Interactive TV Advertising Cost Calculator. This unique media planning tool provides a one-stop-shop for estimating the costs of interactive TV advertising campaigns on digital satellite and digital terrestrial platforms. To use Thinkbox’s interactive cost calculator, click here.

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