Interactive programme sponsorship

Creating viewing engagement with ITV and sponsor content

• Makes broadcast sponsorship work even harder
• Brand awareness – full sponsor’s branding alongside the actual live show
• Conveys key product information
• Converts and educates customer base
• Direct sampling/data capture/response opportunities via the return path
• Potential to reach nearly 30m people via the DSAT and DCAB platforms
• Permanent access through ITV’s 24.7 Interactive menu across all ITV channels
• 3.8 million Sky viewers pressing red on 24.7 menu every month
• 2.6 million Sky viewers pressing red every month over Coronation spending up to 10 minutes in the service
• 2.8 million Sky viewers pressing red every month on ITV1 Movies section
• 4.8 million Sky viewers pressing red over the FA Cup every month with a dwell time of 9 minutes

Brands now have the opportunity to integrate their message within ITV’s interactive programming on the digital satellite (DSAT) and digital cable (DCAB) platforms. Content can be developed to include bespoke functionality and branding within the interactive programme, enabling an unprecedented level of woven content.

By pressing the red button at any time, viewers can access additional information to further their enjoyment and involvement with ITV’s programmes through additional video content, competitions and games.