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Tuesday, 7 Feb 2012
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Brand Activation

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Things you might find useful

Testimonials

“This was the first time Aviva ran a video campaign via the red button 24.7 service. 407,333 ITV interactors watched the video with an average dwell time in the service of 5 minutes.

Following this initial campaign, we would recommend similar red button opportunities to other like-minded brands.”

Victoria Newton-Roberts

Our Platforms

Interactive Logo

Pages of Interest

  • Green Button Advertising

    Green button advertising is a new type of interactive TV format that has launched on the Sky platform.

    Discover new interactivity options

  • Interactive vouchering

    ITV is the first broadcaster to launch a brand new interactive service which allows advertisers and retailers to send electronic coupons to its viewers, which can then be redeemed at retail outlets.

    Discover a new way to reach customers

  • Interactive FAQs

    For all the answers to your Interactive questions...

    Click here

  • ITV 24.7 Interactive Menu

    Available for both satellite and cable viewers, ITV’s 24.7 Interactive Menu is available at any time on the ITV1, ITV2, ITV3 and ITV4 channels.

    To find out more, click here