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Saturday, 11 Sep 2010

Brand Activation

My ITV

Things you might find useful

ITV 24.7 Interactive Menu

The permanent destination for great interactive content

Available for both satellite and cable viewers, ITV’s 24.7 Interactive Menu is available at any time on the ITV1, ITV2, ITV3 and ITV4 channels. 3.8m viewers press red every month to access additional video, enter competitions and receive more information on their favourite ITV flagship shows, including:

  • Coronation Street
  • The FA Cup
  • This Morning and most recently,
  • Paris Hilton

On this main menu there is an opportunity for advertisers to feature their own branded area, hosting video (either part of their TV campaigns or bespoke content) as well as a direct response element.

The 24.7 ratecard is available on request.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4

Pages of Interest

  • Ad Innovation

    The Ad Innovation programme combines research into emerging advertising formats around the world and concept-testing research into exciting new opportunities.

    Explore the future of advertising

  • Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

    See what sponsorship can do for you

  • Content Partnerships

    Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

    Discover a range of options

  • ITV news

    Click on the links to read about the latest developments at ITV, including broadcasting deals, staff moves, sponsorship deals and other corporate news.

    Keep up to date with ITV

  • Meet your team

    So exactly who are the people behind ITV, and what makes them tick?

    Meet more of the ITV Commercial team

  • Current season

    Whether it's drama that chills, crime adventures that absorb, or the cheeky and irreverent humour of Harry Hill’s TV Burp, we have treats in store for everyone.

    Discover what's new this season