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Thursday, 23 Feb 2012
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Brand Activation

My ITV

ITV Breakfast

ITV Breakfast is a wholly owned subsidiary of ITV plc and was formerly known as GMTV. ITV Breakfast holds the license for the Channel 3 breakfast day part.

Transmitting daily from 0600-0925, our programmes are designed to reach our core housewife audience with a diverse range of programming strands.

On weekday mornings, our newly launched Daybreak show features a unique combination of news, showbiz, features, sport, celebrity interviews and live bands. At weekends, the focus moves to children, with the pre-school strand The Fluffy Club followed by Toonattik for older kids.

Breakfast is a key day part for advertisers, reaching consumers while they are at their most alert and most likely to act upon the messages that they receive.

Pages of Interest 

  • Advertising Opportunities

    Advertising Opportunities on Daybreak and Lorraine is more than just Airtime.
    We are still offering the same commercial package sold separately from the rest of ITV.

  • Macro Regions

    As well as selling TV airtime nationally at a network level, ITV Breakfast is also able to offer various macro combinations to regional advertisers.

  • Daybreak and Lorraine

    DAYBREAK  is the title of ITV1’s new look breakfast show presented by Adrian Chiles and Christine Bleakley from the 6th September 2010.

  • Audience Research

    We have invested heavily in research that demonstrates the unique benefits of advertising at breakfast-time.  Our research programmes have proved that consumers are more likely to remember ads if they have seen them at breakfast-time.

  • Contact Us

    Do you have a sales enquiry? See who you can contact

  • Case studies

    It worked for them – and it could work for you. Find out more about our case studies.

Our Platforms 

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4