Advertising Opportunities

Advertising Opportunities on Daybreak and Lorraine is more than just Airtime..

We are still offering the same commercial package sold separately from the rest of ITV.

This is continuing through 2011.

Navigate through the tabs above to see what these are...

A dedicated in-house sales team enables us to concentrate on the unique strengths of the ITV Breakfast package.

A close working relationship with our editorial team means that we are in a unique position to tie-in advertising with programming content.

We know our product inside out and advise agencies on specific upcoming opportunities where their advertising can work in a distinctly relevant environment.

An excellent programming environment, coupled with high indices among key audiences, makes Daybreak & Lorraine the natural choice for sponsors who want to reach adults, women, working women, housewives, parents, families and children.

The frequency of exposure on GMTV tends to be higher than that on other channels, with most of the sponsored properties appearing more than twice a day.

Minute TV is an innovative sponsorship opportunity exclusive to ITV Breakfast. It is a one minute programme in the form of tips, advice and hints.

The sponsored items run for one week, and have had excellent results in terms of awareness and sales uplift for featured sponsors.

• Pre recorded one-minute ‘break bumper‘
• Flexible creative presented by well-known faces
• Five-day sponsorship available
• Two 10-second credits per day
• Book Solus/first in break ads for maximum impact
• Online & mobile messaging opportunities

Brand exposure:   

• 15 to 35 logos per week – up to 7 per day
• 15 to 35 verbal credits – up to 7 per day

Competition format:

• Bespoke films linked to prize*

Length of transmissions:

• Up to 17 minutes a week approximate exposure

2009 GMTV Prize Partners included:
Virgin, OK!, Mazda Motors UK, Thomson, Flash, Waitrose, Aldi, First Choice, General Motors, Center Parcs, Mercedes-Benz World, IKEA, Citroen, Horlicks , Direct Holidays, Thomas Cook, P&O, Sony, Netflights.com, Lookers Cars, Perrys.co.uk and MyDeco.Com.

The website pages dedicated to Lorraine & Daybreak are an advertising solution which is one of the most flexible in the realm of digital advertising. We can offer bespoke campaigns and creative executions.
 
Advertising Opportunities online include:

Leaderboards, skytowers, MPUs, overlays, homepage push down, rich media formats & ad streaming, advertorials, section and newsletter sponsorship, competitions, microsites, co-branding, fully branded video players and pre-roll advertising within the video player.

The website reflects our unparalleled mix of on-screen programming. In addition, it provides extra content outside broadcast hours. This includes exclusive celebrity web-chats, feature articles, in-depth topical news, competitions, lifestyle and advice.

The Daybreak & Lorraine websites also benefit from frequent on-screen referrals.