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Friday, 18 May 2012

Daybreak and Lorraine

  1. Daybreak and Lorraine
  2. Kids

DAYBREAK  is the title of ITV1’s new look breakfast show presented by Adrian Chiles and Christine Bleakley from the 6th September 2010.
 
Providing viewers with a fantastic launch to the ITV day, DAYBREAK will come from brand new, state of the art studios and forms a key part of ITV’s ongoing strategy to renew and refresh its programming.

Lorraine Kelly will present a new look show, live from a new studio in September.  The perfect follow on to Daybreak, LORRAINE will be the home of celebrity interviews and inspirational stories from exceptional people. The daily show will unravel the stories of the day in Lorraine’s very own warm and unique way which has made her one of the nation’s most

    “Joining anchors Adrian and Christine will be an unrivalled team of special correspondents tasked with setting the day’s agenda; delivering reputation building news and distinctive, credible journalism; engaging entertainment content, major exclusive interviews; as well as eye-catching consumer items, plus health, sport, human interest and lifestyle features.”

Director of Factual, Daytime and GMTV, Alison Sharman

Studio 7 for the Main Show
‘Studio 7 is a fully digital, widescreen switchable 5-camera studio. The view over the Thames to the City is one of the most famous in television.’

Lorraine from Studio 3 (Loose Women’s studio)

ITV Breakfast – Weekends (0600-0925)

The Fluffy Club (0600-0725)
UK pre-school favourites such as Boblins, Jim Jam and Sunny, and the Odd Jobbers. Also includes the best from Disney (Mickey Mouse Clubhouse, Tigger and Pooh) and Nick Jr (Dora, Go Diego Go).

Toonattik (0725-0925)
Toonattik provides a welcoming destination for young viewers. Favourite animations include SpongeBob SquarePants, Power Rangers, Ben 10, Kim Possible, Back at the Barnyard and Shaggy and Scooby-Doo Get a Clue.

CITV Breakfast – Weekdays (0600-0925)

Action Stations  (0600-0835)
Fun for boys 4-9.  Within the multichannel environment, it has one of the highest average kids TVRs during its daypart.
 
Fluffy Club  (0835-0925)
UK pre-school favourites such as Boblins, Jim Jam and Sunny, and the Odd Jobbers. Also includes the best of Disney (Mickey Mouse Clubhouse, Tigger and Pooh) and Nick Jr (Dora, Go Diego Go).

Our Platforms

Daybreak2 Daybreak1 Lorraine1

Pages of Interest

  • Macro Regions

    As well as selling TV airtime nationally at a network level, ITV Breakfast is also able to offer various macro combinations to regional advertisers.

    See our Macro Regions for Daybreak and Lorraine
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  • Response TV

    Response TV is ITV’s ongoing research study looking at the way in which TV works alongside direct response media & the positive effect it has on consumer response rates.

    See our learnings with Response TV
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