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Thursday, 23 Feb 2012
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Brand Activation

My ITV

ITV Signed Stories

ITV Signed Stories

www.signedstories.com is a kid-friendly, safe online space with some of the best books accessible to all in sign language, animation, text and sound.

  • 200,000 viewers in homes and schools around the world every month*
  • 117 different countries around the world – including USA, Australia, China, and India
  • New books added weekly and vibrant content refreshed regularly
  • Winner of RADAR ‘Doing IT Differently’ award
  • Received a National Reading Hero award from the Prime Minister
  • Best Online Production at the Royal Television Society North East and Border Awards
  • Highly Commended by IVCA Clarion

ITV has a proud tradition of creating on-screen access for deaf people. Signed Stories was developed as part of ITV’s Corporate and Social Responsibility Programme to give deaf children access to the best children’s literature in British Sign Language and to support teachers in closing the educational attainment between deaf and hearing children blamed on poor language and literacy skills.

Since 2009, the not-for-profit online library has grown into a resource enjoyed worldwide by deaf and hearing children and by teachers of children with special educational needs including autism and dyslexia and those learning English as a second language.

Join ITV in making a real difference to children all over the world. We need the support of companies, private individuals and public sector organisations to build on this valuable resource.
 
High profile sponsors including Deaf Parenting UK, The Training and Development Agency for Schools, The Leighton Group, and twelve major UK publishers have helped ITV bring more than 100 books to the site. And the section for parents, carers and teachers is growing month-on-month with information, advice and downloadable resources from big names including Scholastic, The British Council and the former Children’s Laureate Michael Rosen.

The support of stage, screen, sporting and literary icons including Joanna Lumley, Robbie Coltrane, Ricky Hatton, Jonny Wilkinson shows kids that reading is ‘cool’!

Jonny Wilkinson -
"A favourite book of mine as a youngster was ‘The BFG’ by Roald Dahl. It now reminds me of a fabulous time in my life and of my friends from that time. I am a big supporter of Signed Stories, what a great idea to bring this joy to everyone."

Opportunities

  • Whole site exclusive sponsorship and part sponsorship options available
  • Sponsorship of a selected story, or stories, to exist on the website in perpetuity
  • Logo pre-roll before the story
  • Logo will appear alongside the story while it is playing 
  • Featured alongside other high-profile sponsors with a logo, a biog and website link
  • Homepage presence on www.signedstories.com for the first week of the story launch
  • Banner inclusions across the ITV family of websites (formats and timings TBC)
  • Additional publicity through ITV’s social media presence
  • Inclusion in online and offline marketing activities including press releases and events


(* Calculations from statistics taking into account multi-user experiences.)

For more information please contact

Abby Cass:
Abby.Cass@itv.com
0207 1566772

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