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Saturday, 4 Feb 2012
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Brand Activation

My ITV

Things you might find useful

Mobile

Increase your interactive reach and drive true ROI

ITV Commercial offers its customers an effective and easy way of using their TV broadcast activity to engage with mobile users in the UK.

This is a huge market:

  • ABC1 (C2) Slight Male Bias
  • 67.8% of visits to itv.com by Apple i-Phone
  • 13.8 & of visits to itv.com by Apple iPad
  • Audience: 58% Slight Male skew, 16-34 and Upmarket – Early adopters ABC1
  • iPhone users download 8.8 apps per month with 1.8 of this paid for
  • i-Phone – 58% Male with 43% high earners
  • Android – 73% Male
  • i-Pod – 25 Years and below who spend 25% more time on their device than i-Phone & Android users
  • The most popular location for watching video on mobile is at home (70% of adults have wi-fi at home, 92% those watching video on mobile at home)

Gain access directly into the consumer’s hand. The most personal and engaging platform that never leaves the consumers side – MOBILE!

Source AdMob / ITV Insight Research Panel

To see a range of ITV mobile case studies please visit the IAB site

 

 

Pages of Interest 

  • Harveys

    Eagle Eye Solutions, in conjunction with ITV, created what is believed to be the world’s first TV-led interactive voucher campaign for Harveys.

  • ITV.com

    This section will introduce you to our online offering, giving you a fantastic overview of our sites, the users and how your brand can take advantage of ITV’s innovative ad formats.

  • Strategic Engagement

    Learn the 'why, what and who' about Strategic Engagement and our team.

  • ITV news

    Click on the links to read about the latest developments at ITV, including broadcasting deals, staff moves, sponsorship deals and other corporate news.

More from Mobile

  • Our range of mobile creative solutions from our partners, MIG, offers advertisers a quick and cost-effective way to exploit this rapidly expanding medium by using ITV’s already established five-digit short codes as an overlay on their linear ad or sponsorship credits. Viewers are prompted to respond by texting and can receive additional product information and multimedia advertiser content.

    We’ve also launched an interactive vouchering service, which was successfully trialled by Harveys, the interactive sponsor of Coronation Street, in February and March 2008. To read more, click here.

Other areas on ITV Media