Creative specs: Mobile

ITV Mobile Specification

This document is designed to provide the technical specification for display and video adverts on ITV Mobile and guidelines on how to supply them to us. For any further info please contact interactivetraffic@itv.com.

Lead times

All assets need to be supplied to us at least 5 working days before the start date of the booked campaign.

What is required ‐ Video

We will need the video files to be supplied to our video spec. (See ITV Mobile Video Spec)

All clocks/end frame must be removed.

We will need the clock number for all videos received. In cases where one does not exist we will need the closest match.

The supplied video file must adhere to our File Naming Convention. (See ITV Video File Delivery)

Tracking pixel and/or Url.

What is required ‐ Display

We will need the display creative to be supplied to this display spec. (See ITV Mobile Display Spec)

File delivery

Due to the large size of the video files we will need to receive assets via FTP. Please email

interactivetraffic@itv.com with the subject header: “[Ad Robot] ITV FTP Account”. An account will then be

set up and login details sent to you along with the upload details.

Mobile Video Creative Designs Principles

Please consider the following when developing video for mobile:

• Avoid using fast moving videos.
• Avoid rapid scene changes (many scene changes in a short period).
• Avoid using small letters for advertising messages.
• Avoid dark shots.
• Shoot made for mobile versions of commercial.

Specification for Mobile Video Profile Encoding Table

Supplier's content Pre-Processing

The key points to note in the preparation of content for delivery

to ITV are;

• The content must be in a raster intended for 16:9 aspect ratio.
• The content must be progressive.
• Interlace content must be motion resolved to progressive.
• The supplied video must be full frame with no edge artefact.

Opposite are examples of a badly framed video source and a correctly framed source. The badly framed source should be cropped during the editorial process to remove the black bars around the edges before it is exported in the SMPTE D10 format for transcoding.

The content should be supplied in a progressive format, but if it is supplied in an interlace format then to achieve the best transcoding results the source should be deinterlaced with a motion resolve algorithm prior to being encoded to the desired target format.

This algorithm uses both the upper and lower video fields, looks for motion and resolves that motion into a new frame which is then encoded. This is particularly effective with fast moving images such as sport.

The motion resolve deinterlacer is a filter applied to all interlace source content as part of the encoder configuration settings, generally found in the pre processing stage, and then one of the following profiles applied.

File delivery

Due to the large size of the video files we will need to receive assets via FTP. Please email interactivetraffic@itv.com with the subject header: “[Ad Robot] ITV FTP Account”. An account will then be set up and login details sent to you along with the upload details.

Please use the file naming convention below when sending files. If you do not follow this correctly, the file will be rejected.

File Naming Convention

ClockID_Advertiser_Product_CreativeName_Duration.mov

Where:

• ClockID is the ‘clean’ version of the unique creative ID assigned to the media item.The ID should be ‘cleaned’ so that it only contains alpha‐numeric characters.
• Advertiser is the Advertiser Name from the list assigned to you by ITV. (This may include a space).
• Product is the product name and should consist only of alphanumeric characters and be less than 20 characters in length.
• CreativeName is the creative name. It should consist only of alphanumeric characters and be less than 20 characters in length.
• Duration is the total duration of the media in seconds. It should only contain numeric characters. eg. LIPCPLD031010_Morrisons_INCEPTION_LIPSYNC_10.mov.

ITV Mobile Display Specification