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Friday, 18 May 2012

Interactive Mobile

A revolutionary new way to interact with customers

ITV was the first broadcaster to launch a brand new interactive service which allows advertisers and retailers to send electronic coupons to its viewers, which can then be redeemed at retail outlets.

The service has evolved with technology uptake by the consumers in the UK. ITV work with new preferred suppliers to offer the best price and integrated service in this dynamic marketplace. ITV now offer old and new interactive ways for brands to communicate and engage with our customers.

Interactive mobile services

ITV’s “63330” Shortcode – Bounce back message can provide:

  • Build dialogue.
  • Collect Data/Subscription.
  • Sample/brochure delivery.
  • Store locator.
  • Push video or content.
  • Drive downloads.
  • Competitions.
  • Push to the clients mobile site (Utalise ITV’s production/Development team if required).
  • Quick and easy set up.
  • Retailer support for EPOS or chip and PIN terminal integration.
  • Cost effective and great way to track instant results/interactions/engagement and data.

ITV’s QR (Quick Response) richcode – Bounce back message can provide:

  • Bespoke to look or include brand logo.
  • Smartphone users only.
  • Use of AR (Augmented Reality).
  • Push rich content such as video or game.
  • Sync advertising.
  • Audio recognition integration for duel-screen real time engagement.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1
  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do
  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3
  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4
Harveys

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