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Saturday, 11 Sep 2010

Types of mobile campaign

A guide to the campaigns we can design for you

  • Advertiser or sponsor branded WAP site – the user navigates to a mobile internet site which can feature product information, special offers, downloads, games, competitions and data collection opportunities.  
  • Store locator – users text a keyword and their postcode to a short code on-screen. They then receive an SMS informing them of the nearest location where the product is sold.
  • Sample or brochure delivery – consumers may text in for a free product sample or free brochure.
  • Text to win – a simple prize draw mechanic. A random result with a text back stating whether you've won or lost.
  • On-pack promotion – unique codes are printed on each pack. This can be a ‘text to win’ mechanic, or everyone can be a winner.
  • Competition – question and answer quiz.
  • Alerts services – e.g. football results, credit ratings, weather reports.
  • Vouchering – users text in a keyword to receive a voucher and instructions which can be redeemed online or at a point of sale.

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1
  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do
  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3
  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4

Pages of Interest

  • Sponsorship

    With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.

    See what sponsorship can do for you
  • Content Partnerships

    Branded content can be described as any activity in which an advertiser’s brand has a direct relationship with a programme, either financially or creatively.

    Discover a range of options
  • Online

    Use ITV.com to enhance the power of your brand online.

    Build your brand online
  • The practical steps involved in advertising on TV

    To help you understand the process and path from idea to screen, we've put together a 10-point plan to guide you through.

    Read our guide to TV advertising
  • Current season

    Whether it's drama that chills, crime adventures that absorb, or the cheeky and irreverent humour of Harry Hill’s TV Burp, we have treats in store for everyone.

    Discover what's new this season