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Friday, 18 May 2012
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Brand Activation

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Why ITV Mobile Apps?

100% success rate - All reaching number 1 in the iTunes App Store 

ITV1 Aviva Drama Challenge – Game App

  • 3,824k+ downloads (Android & iOS) 2010-2012.
  • 6 prize draws given for up to £2,000 per draw.

XF Tap to Clap App

  • 1,105k+ downloads in 4 months TX (iOS & BB RIM).
  • 120k-140k Playing along live with TV show.
  • -2million video views & 10million sessions/page interactions.

Fifa World Cup 2010 App

  • 813k+ downloads in 6 week period (iPhone only).
  • 10% LIVE game viewing.
  • 2million+ video views.
  • Almost 29million sessions/page interactions.

Britain’s Got Talent 2011 Buzzer App

  • 560k+ downloads in 6 week period (iOS, Android, Nokia & BB RIM).
  • 3.9million+ sessions/page interactions.
  • 2,250k+ video views. 

ITV Mobile Player App 

  • 3million downloads in first 7 month period (iOS & Android).
  • Separate optimised tablet UI layout.
  • 1/3 video views on iPad.
  • Sticky consistent weekly user base on long form catch up content.
  • Average dwell time 30minutes.
ITV Mobile Bruno Mars ITV Mobile Rimmel ITV Mobile HMV ITV Mobile Hyundai ITV Mobile Aviva

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