Sponsorship
Sponsoring a programme allows you to place a series of short credit sequences, featuring your logo and a commercial message, in and around a programme.
It’s possible to sponsor a single programme or event or a themed package of programmes. The length of sponsorship can also vary, from a 12-month sponsorship to a single programme on a particular day.
Placed in between TV spot advertising and the programme itself, sponsorship guarantees a prime position and maximum visibility to your chosen target audience. As well as having an impact on your potential consumer, sponsorship can have B2B uses too - whether trying to gain shelf space or listings, or to demonstrate to the trade that you’re serious about your brand.
With the right strategy, planning and execution, sponsorship of ITV programming can help any brand achieve its objectives.
Sponsorship can:
- Deliver stand-out in a cluttered market
- Build brand fame
- Raise awareness
- Shift brand perceptions
- Influence purchase decision
To read about the latest research from Thinkbox on how sponsorship works, click here.