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Saturday, 4 Feb 2012
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Brand Activation

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Sponsored properties

  1. ITV1
  2. ITV2
  3. ITV3
  4. ITV4
  5. Regional
  6. CITV & Sport
  7. Weather

See below for a list of ITV programmes and strands that are currently sponsored. For more information on sponsoring ITV programmes, contact a member of the team.
Programme Sponsor Start Date End Date
ITV1
60 minute makeover Learn Direct 21st Mar 2011 30th May 2011
Animal Kingdom Nutricat (Tesco) 7th June 2011 12th July 2011
Babboons with Bill Bailey Flamingo Land 8th April 2011 10th June 2011
Benidorm Series 4 Dreams 25th Feb 2011 8th April 2011
Born to Shine Morrisons 17th July 2011 21st August 2011
Britain's Best Dish Eblex 4th April 2011 3rd June 2011
Britain's Got Talent money supermarket 16th April 2011 31st May 2011
Carolin Quentin: A Passage Through India Saga 8th March 2011 22nd March 2011
Coronation Streets (plus spin offs/ ITV2) Harveys 30th Sept 07 Feb 2013
Comedy Rocks Mazda 14th Jan 2011 13th Feb 2011
Countrywise Kitchen Leisure Cookers 11th July 2011 29th July 2011
Dickinson's Real Deal Pfizer 7th February 2011 4th March 2011
Dinner Date (Season 2) Candarell 15th July 2011 29th July 2011
Do The Funniest Welcome to Yorkshire 30th April 2011 18th June 2011
Duran Duran: One Night Only Sekonda 20th March 2011 20th March 2011
Emmerdale (+ digital repeats) Tombola Bingo 16th Nov 09 March 2012
Family Package Comfort 13th June 2011 5th July 2011
Great Britain Package Regatta 3rd Jan 2011 12th July 2011
Grimefighters G Tech 11th Jan 2011 29th March 2011
Harry Hill's TV Burp Phones 4 U 14th Jan 2011 9th April 2011
House Gift Series 3 Carpetright 21st Feb 2011 18th March 2011
ITV1 Movie Package Toyota 1st Jan 2011 31st Jan 2012
ITV1 Mystery Drama Package Toyota Auris 21st April 08 3rd July 2011
ITV1 Premiere Dramas  Aviva 13th July 09 30th June 2012
Jeremy Kyle (+ digital repeats) Think Bingo 10th Feb 2010 31st Feb 2012
Late Night on ITV1 Dreams 1st Jan 2010 31st Dec 2012
Loose Women isme 17th Jan 2011 17th Jan 2013
Long Lost Family Genes Reunited 21st April11 26th May 2011
Lion Country Flamingo Land 8th Feb 2011 26th April 2011
Love you Garden with Alan Titchmarsh Ibuleve 10th June 2011 29th July 2011
Military Driving School Rapid Solicitors 19th April 2011 17th May 2011
National TV Awards Crabbies 26th January 11 26th Jan 11
Odd One In Series 2 Fruitella 18th June 2011 30th July 2011
Perspectives  Lindeman's Wines 3rd April 2011 31st May 2011
Piers Morgan (New Series 5) Grant's Whiskey 16th April 2011 21st May 2011
Pollen Count Clarityn 16th May 2011 19th August 2011
Popstar to Operastar Sekonda 5th June 2011 17th July 2011
Primeval Haven 1st January 11 5th Feb 2011
Push The Button Ambrosia 12th Feb 2011 2nd April 2011
Sir Trevor McDonalds Secret Mediterranean Ebookers 3rd Jan 2011 25th Jan 2011
Sing If You Can Argos 16th April 2011 21st May 2011
Survival: Tales from the Wild Flamingo Land 12th June 2011 18th Sept 2011
Take Me Out Series 2 + repeats Freederm 11th Dec 2010 27th May 2011
Team England Sharp 9th Feb 2011 30th June 2012
Ten Mile Menu Candarell 4th July 2011 29th July 2011
The Alan Titchmarsh show Harveys 18th March 2011 3rd June 2011
The Brits Mastercard 14th Feb 2011 16th Feb 2011
The Chase Pfizer 7th February 2011 1st April 2011
The Classical Brit Awards Classical FM 29th May 2011 29th May 2011
The Cube SCS 10th April 2011 22nd May 2011
The Biggest Loser Subway 10th Jan 2011 28th Feb 2011
This Morning Nivea 1st Oct 2010 2012
The National Movie Awards L'Oreal 18th May 2011 18th May 2011
The Paul O'Grady Show Welcome to Yorkshire 15th April 2011 8th July 2011
The Royal Welcome to Yorkshire 12th June 2011 7th August 2011
The Soap Awards Crabbies 18th May 2011 18th May 2011
When Piers Met Andrew Lloyd Webber Grant's Whiskey 9th April 2011 9th April 2011
Who Wants to Be a Millionaire Mother's Day Special Welcome to Yorkshire 2nd April 2011 2nd April 2011
X Factor Talk Talk Aug-10 2012
Xmas Package DFS 18th Dec 2010 3rd January 2011
You've Been Framed Mitsubishi 1st Jan 2010 31st Dec 2011
Programme Sponsor Start Date End Date
ITV2
Amercian Idol Silentnight 20th January 2011 29th May 2011
Comedy Package: Celeb Juice Frosty Jacks 1st Jan 10 31st Dec 2011
Digi Movies 118 118 1st July 2010 2012
Gossip Girl series 1, 2, 3 and 4 Guerlain 'Idylle' 7th Oct 09 27th April 2011
Hells Kitchen USA Danepak 24th January 11 18th April 2011
ITV2 Daytime Package 888 Holdings 15th Feb 10 31st Dec 2011
Kerry Katona: The Next Chapter Mattressman 30th March 2011 18th May 2011
Secret Diary of A Call Girl Blanx Toothpaste 1st Feb 11 22nd March 11
The Only Way is Essex Wink Bingo 19th March 2011 27th April 2011
The Vampire Diaries Freederm 5th Oct 2010 28th Feb 2011
Programme Sponsor Start Date End Date
ITV3
Digi Movies 118 118 1st July 2010 2012
ITV3 Mornings Package (6 am - 12pm) HSL Beds 1st Dec 2010 March 2012
ITV3 Afternoon Package (2pm-7pm) Ovaltine 1st October 2010 31st March 2011
ITV3 Afternoon Package (2pm-7pm) Ibulieve 1st April 2011 30th Sept 2011
ITV3 Early Peak (7pm - 9pm) RIAS 1st March 2011 30th June 2011
ITV3 Peak Package (7pm- 12pm) Anglian Home Improvements 14th Oct 2010 18th Feb 2011
ITV3 Late Peak Lloyds Pharmacy 1st April 2011 30th September 2011
Xmas Package DFS 18th Dec 2010 3rd January 2011
Programme Sponsor Start Date End Date
ITV4
Digi Movies 118 118 1st July 2010 2012
ITV4 Package Carlsberg (Tetley's) 1st Oct 2010 30th March 2012
IPL 2011 Carlsberg (Tetley's) 3rd May 2011 29th May 2011
The Ashes Tour N Power 25th November 2010 February 2011
2011 Tour Series Halfords 24th May 2011 16th June 2011
Programme Sponsor Start Date End Date
Regional
Anglia Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Border Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Central Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Central Regional Sports Report Webuyanycar.com 11th Jan 2011 31st May 2011
Granada Regional Sports Report Anglian Home Improvements November 10th Jan 2011
London Regional Sports Report Anglian Home Improvements November 10th Jan 2011
London Sports Report Big Motoring World 4th February 2011 31st March 2011
London Sports Report Savanna Cider 1st April 2011 31st May 2011
Meridian Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Meridian Regional Sports Report MatressNextDay.co.uk 11th Jan 2011 31st May 2011
Tyne Tees Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Tyne Tees Regional Sports Report Webuyanycar.com 11th Jan 2011 31st May 2011
Yorkshire Regional Sports Report Anglian Home Improvements November 10th Jan 2011
Yorkshire Regional Sports Report Webuyanycar.com 11th Jan 2011 31st May 2011
Wales Regional News Sports Principality Building Society 1st Nov 2010 1st May 2011
Wales Regional News Sports Principality Building Society 22nd August 2010 31st May 2012
West & West Country Regional News Sports Wadworths & Co 1st Nov 2010 1st May 2011
Programme Sponsor Start Date End Date
CITV
CITV 4-9 Strand Hexbugs 1st April 2011 4th Sept 2011
Get Stuck In! Hy-Pro 2nd April 2011 4th Sept 2011

 

Programme Sponsor Start Date End Date
Sport
FA Cup 2010/2011 Kia Cars 1st Oct 2010 31st May 2011
Team England Sharp 9th Feb 2011 30th June 2012
Programme Sponsor Start Date End Date
Weather
National  The Co Op 1st January 11 31st Dec 2011
Anglian Weather Anglian Home Improvement 1st Feb 2010 31st Dec 2011
London Weekend Weather Anglian Home Improvement 20th April 2011 20th May 2011
Central BMI Baby 1st Jan 2010 31st Dec 2011
Border  Reays Coaches 1st Jan 2011 31st Feb 2011
Border Border Cars 1st March 2011 31st March 2011
Granada  Ribby Hall  1st Jan 2011 1st March 2011
Granada/Border Weather Jet2 1st April 2011 30th Sept 2011
London Weekend Weather Anglian Home Improvement 20th April 2011 20th May 2011
London Weekday Weather Paul Simon Curtains 11th Oct 2010 29th April 2011
London Weekday Weather Start UK 6th May 2011 5th August 2011
London Weekend Weather Anglian Home Improvements 1st Jan 2011 31st Jan 2011
Meridian Weather Flybe 1st Jan 2010 23rd Feb 2011
Meridian Weather Check-A-Trade 23rd Feb 2011 23rd Feb 2012
Tyne Tees Weather N Power 1st Jan 2011 31st Jan 2011
Tyne Tees Weather Iwantadoor.com 1st Feb 2011 31st July 2011
Yorkshire Weather Helplink 1st Jan 2011 28th Feb 2011
Yorkshire Weather Jet 2  1st Mar 2011 29th Feb 2012
West and West Country Brace's Bakery 1st Jan 2010 31st Dec 2011
Wales BMI Baby 1st Jan 2010 31st July 2011

Our Platforms

  • ITV1

    ITV1 usually includes dramas, entertainment, arts programmes, feature films, sport, news, current affairs and factual programmes

    Explore opportunities on ITV1

  • ITV2

    ITV2, our younger entertaiment channel, brings to screen an exciting mix of talent, celebrity gossip and young drama.

    See what ITV2 can do

  • ITV3

    ITV3 is our channel for sophisticated, upmarket audiences, full of character-driven narrative and drama that stirs the emotions.

    Engage your audience with ITV3

  • ITV4

    ITV4 brings quality entertainment to men with a core audience of 25-55 year-old males including comedy, cult classics, movies and sport.

    Hit the target with ITV4
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