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Thursday, 11 Mar 2010

Vampire Diaries

Based on the series of books by L. J. Smith, THE VAMPIRE DIARIES is an American acquisition from the CW network, from the producers of Scream and Dawson's Creek.
After the tragic death of their parents, 17-year-old Elena Gilbert and her 15-year-old brother, Jeremy are still adjusting to their new reality as they are now living with their cool-but-overwhelmed Aunt Jenna.

Although struggling to hide her grief from the world, Elena manages to find some comfort with her familiar social circle but Jeremy is on a more dangerous path, using drugs to hide his pain.

Elena and her friends become fascinated by a handsome and mysterious new student, Stefan Salvatore. Stefan and Elena are immediately drawn to one another, although Elena is puzzled by Stefan's increasingly bizarre behaviour. What she doesn't realize is that Stefan is hiding a dark, deadly secret – the fact that he's a vampire. At a bonfire party, Elena and Stefan are just getting to know each other when chaos erupts after Elena’s friend is attacked and left bleeding from a savage bite to the neck.

Fearing that he knows who is responsible for the attack, Stefan returns home and finds his older brother, Damon whom he hasn't seen for 15 years. Damon is also a vampire, and the two brothers have a long and bitter history. Now these two vampire brothers – one good, one evil – are at war for Elena's soul and for the souls of her friends, family and all the residents of Mystic Falls, Virginia.

Peak sponsorship opportunity on ITV2

  • 22 x 60 minute episodes
  • ITV2 repeats
  • 80” of accreditation per episode
  • Currently scheduled for Q1 2010


This package includes:

  • Broadcast sponsorship on ITV2
  • Online sponsorship
  • Mobile interactive bumpers
  • ITV marketing support (if available)


Please contact Louise Haddad for more details: louise.haddad@itv.com

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