Trading process

We have recently reviewed out trading process after agency feedback and recommendations, and are now going to operate on a ‘first past the post’ system for asking price offers. 

Our priority is to present our major programmes to the advertising community at the earliest possible point in their life cycle, and ITV Sponsorship is committed to working closer with Commissioning to enable this to happen.  Your ITV Sales representative will be able to talk you through available programming, 

Our new process will work in the following way;

•          ITV Sales will seed the market with programme information at the earliest possible time, allowing clients and agencies to work it into their planning cycles.  Information at this stage is likely to be tentative, but this will firm up as the weeks pass

•          Once we have confirmation of all the programme details, we will notify the market of the price, scheduling, and full integrated package. The notification will signify the start of a 10 day window (or in some instances a 5 day window).  During this window we will not consider offers

•          At the end of the 10 day window at a nominated time, the package will then be available for offers, operating on a first past the post system. The first asking price offer that is received will be notified of their success (subject to offer terms), and the property will be taken off the market

•          If the first offer received is lower than the asking price, there are three possible outcomes;

•          Firstly, if ITV feel that the offer is not acceptable, we will turn down the offer and wait for an improved offer for the property
•          Secondly, if ITV feel that the offer is close enough to the asking price, or if there are other factors e.g. it is close to transmission of the programme; we can choose to accept the sub-asking price offer
•          And finally, if ITV feel that the sub-asking price offer is good, but that it could potentially be bettered, we would confirm with the bidder if they are happy to hold their offer on the table for 5 working days in good faith. Should the client wish to enter into this ‘holding option’, then ITV would be free to market the said sponsorship during this 5 day period. If a client does enter into the ‘holding option’, then they will not be allowed to increase their original offer during this period. There are then 2 possible outcomes to this option:

•          If during this time we receive a higher offer from another source, we would be free to accept the higher offer, and work to Heads of Agreement within 5 working days
•          If the 5 days passes and no other offer is received, we would then progress with the offering client, and as before take the property off the market whilst working towards a Heads of Agreement within 5 working days

•          Please contact your Sales representative to find out more about the trading process

To see a selection of current sponsorship opportunities, go to the Opportunities page.