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Reaching 38.4m viewers a week, ITV is at the heart of popular culture and we’re proud to be the most watched, most loved and most talked about commercial broadcaster in the UK. Whether you’re looking for an emotional drama, a laughter-fuelled comedy, a hard-hitting documentary or a shout-at-your-telly entertainment show - we have it covered. 

In 2017:

  • Liar was the most watched new drama series
  • I'm a Celebrity was the most watched entertainment show
  • Diana Our Mother: Her Life and Legacy was the most watched documentary - 5.8m on 24th Jul
  • Coronation Street was the most watched soap averaging 7.6m
  • Broadchurch was the most watched drama series averaging 10.7m

Source: BARB/Techedge Jan - Dec 2017
Source: BARB/AdvantEdge Week 1-51 2017

ITV Factsheet

Channel Highlights

ITV is the only commercial channel that regularly attracts big audiences

  • ITV accounts for 98% (98.2%) of commercial programmes attracting more than 5m viewers
  • Average weekly reach is 65% 
  • The 490 of the top 500 commercial programmes of 2017 were on ITV

And, in an average week ITV reaches: 

  • 73% ABC1’s
  • 70% ABC1 Men 
  • 57% 16-34's
  • 66% 16-34 Women
  • 81% Housewives


ITV Programme Highlights

  • The Voice UK

    The Voice UK

    Genre: Entertainment
    Target Audience: Broad, Young

  • Coronation Street

    Coronation Street

    Genre: Drama
    Target Audience: Female, Broad

  • Emmerdale

    Emmerdale

    Genre: Drama
    Target Audience: Female, Broad, Housewives with children

  • The Chase

    The Chase

    Genre: Entertainment
    Target Audience: Broad

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