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Feeding your inner fan

ITV4 is a haven of sport and action, providing entertainment that is a glorious escape from everyday life. 

Going from strength to strength, the channel is made for men, with a core audience of 25-44 year old males.

At its heart, ITV4 has some incredible sporting action including the French Open, Le Tour de France, Live Darts, Live Snooker and Live Boxing alongside four live games from the world’s most anticipated tournament, the 2018 FIFA World Cup. The channel is also the home of British Horse Racing with almost 100 days of exciting live racing scheduled in 2018 across both ITV and ITV4.

The channel also has an extensive range of US cult classic shows including Storage Wars, Pawn Stars and Ax Men


ITV4 Factsheet

Channel Highlights

  • Weekly reach of 8.5m Adults
  • Strong Male profile with 63% of all viewers being Men
  • 7th most watched commercial digital channel for ABC1 Men
  • In one week the channel reaches 14% of ABC1 Men

Source: BARB data based on weeks Jan-Dec 2017