Life Worth Sharing

ITVBe is the newest ITV channel to the family and our first free-to-air channel launch in over a decade. Featuring real lives and real people, ITVBe is home to the very best lifestyle and reality programming that the UK and US have to offer. Aimed at women and specifically young mums, the channel appeals to a dynamic and modern audience who are incredibly active on social media, with ITVBe’s content playing a huge part in their conversations across Facebook, Twitter and Instagram. Our viewers love to talk about ITVBe’s programmes hence the channel is a pioneer in building a seamless online social community, through social media platforms, and incorporating viewers’ photos in the channel’s 'Mydents' celebrating our viewers and their lives.

TOWIE remains ITVBe’s most popular programme. The last series attractedan audience of 1.1m, and was up on the equivalent series last year. Other popular favourites include Sam Faiers: The Mummy Diaries which was new for 2016, The Real Housewives franchise including the UK’s very own housewives of Cheshire, Dinner Date and more.

ITVBe Factsheet

Channel Highlights

ITVBe is the 10th biggest commercial digital channel for Housewives with Children, with an 0.9% SOV.

31 of ITVBe’s programmes have attracted over 1m viewers so far this year.

ITVBe has reached almost half of Adults and 55% of Housewives with Children so far this year. (Adults– 24.2m/48%, HW+CH – 3.8m/55%).

ITVBe's Adults SOCI was 0.8%, increasing to 1.2% for Housewives with Children.


Source: BARB/AdvantEdge

1st January - 27th November 2016