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Saturday, 4 Feb 2012

Florida: Paradise Lost

Key facts

Channel: ITV1
Genre: Factual
Target Audience: Female
Daypart: Peak

Florida is universally known as the Sunshine State so it’s unsurprising that many British holidaymakers want to stay there for good. This programme looks at the highs and lows for some of the almost half a million Brits who have made Florida their home in the past thirty years.

While ex pats are chasing the dream of making their fortune in the sun, the insecurity of the strict visa requirements means even Brits who’ve lived in the US for years can find themselves being sent home. On top of this, fierce competition in recession-hit businesses and expensive medical treatment can lead to financial devastation.

Florida:  Paradise Lost

Brand Activation