Sponsorship

Hyundai and Lucozade Sport will be joint sponsors of ITV’s coverage of the World Cup 2010.

 

Hyundai, the official car partner of the FIFA World Cup 2010, and Lucozade Sport, the official sport drink of Team England, will be ITV’s exclusive joint broadcast, online, interactive and mobile sponsors. The fully integrated package includes sponsorship of all live coverage and tournament highlights across ITV’s channels.

Gary Knight, Brand Sponsorship, Content Partnerships & Online Sales Director said:
“We are delighted to confirm Hyundai and Lucozade Sport as joint sponsors for ITV’s integrated coverage of the 2010 World Cup. This is another fantastic endorsement of ITV as the home of quality free-to-air football.”

Andrew Cullis, Marketing Director, Hyundai, said
"Hyundai is now in its tenth year of FIFA sponsorship globally and so it is a natural progression for Hyundai UK to help bring the excitement of the beautiful game to fans across Britain by sponsoring live TV coverage."

Caroline Hipperson, Marketing Director Lucozade Sport, said:

“As the official sports drink of the England team, our objective is to fuel the players to World cup success in 2010. Being part of ITV’s coverage provides us with an exciting opportunity to reinforce our unique relationship with the England team and the difference we can make to players when they need an edge on the pitch.”

The deal was negotiated by ITV Commercial. Team Hyundai ZenithOptimedia acted for Hyundai and Mediacom London for GSK’s Lucozade Sport.