Daybreak and Lorraine event

The Commercial launch of Daybreak & Lorraine took place on Monday 13th September.  Daybreak has been one of the most significant programme launches this year and Adrian Chiles and Christine Bleakley hosted the launch with Lorraine Kelly. 

The event showcased some of new elements found in the ITV Breakfast slot which has had significant investment to drive more viewers to ITV1.

Adrian & Christine were joined by some of the Special Correspondents including Sue Jameson, Political Editor, Lucy Verasamy, Weather & Environment Correspondent and Steve Hargrave, Entertainment Editor. 

In Something Cool Before the Kids go to School, guests were shown the new hottest gadget for Christmas; the AR Helicopter drone, a four rota helicopter controlled over wifi and the iPhone.

Lorraine Kelly was a big hit with guests, inviting James Tanner on stage for a live cooking demonstration as well as linking live to Hollywood to talk to Ross King about exclusive celebrity gossip direct from the MTV Video Music Awards!

A cut down of the day and our guests presenting Daybreak can be watched on the right

To view the photos from the day please follow the link to our gallery