TalkTalk announces The X Factor live final to be held at Wembley Arena
15th August 2011
Kicking off the sponsorship programme for The X Factor 2011, title sponsor TalkTalk, and FremantleMedia Enterprises (FME) today announced that for the very first time this year’s live finals will be held at Wembley Arena in front of an audience of thousands including many lucky TalkTalk customers.
TalkTalk, the phone, broadband and mobile provider, now becomes the title sponsor for both the TV show and the live finals at Wembley and will give away 100 tickets every day for 100 days to TalkTalk customers to build the momentum towards the spectacular grand finale.
With a simple daily musical challenge, customers will be able to enter the competition on the TalkTalk Facebook page www.facebook.com/TalkTalkXFactor. The lucky winners will be announced daily through the social networking channel. Non-TalkTalk customers will also have a chance to win by signing up to TalkTalk’s broadband and phone via the site.
Want to be part of The X Factor ad breaks? TalkTalk today launched the augmented reality BrightStage which offers the nation’s budding pop stars the chance to create their own music video and have it screened in front of millions on the sponsor’s ad break bumpers each week.
The TalkTalk BrightStage will combine augmented reality and facial tracking technology to enable the millions of devoted The X Factor fans and families nationwide to transform their living rooms into their very own stage. TalkTalk customers will be able to dance with tigers, backing dancers and a variety of fantasy props as part of a mind-blowing new way to sing, dance and share their performance with the world.
Fans wanting to experience The X Factor excitement can record and edit their augmented reality performances on the TalkTalk Facebook page. Performers can use Facebook to share and promote their videos, with the most popular clips in with a chance to feature in the TalkTalk adverts during The X Factor on ITV1 and The Xtra Factor on ITV2.
Tristia Clarke, Commercial Director at TalkTalk, says: “We at TalkTalk are delighted to be a part of The X Factor experience again this year, and we’re extremely excited about allowing the whole family to get involved with the show through our X Factor campaign and the launch of our augmented reality idents. The interactive experience is going to be something that is tremendously engaging for all and will really deliver on our promise of a brighter home for everyone.”
Jana Gray, VP Sponsorship UK, FME, said: “We are thrilled to be continuing our relationship with TalkTalk and looking forward to a fantastic finale at Wembley as well as their new fully integrated multimedia sponsorship program. The X Factor continues to be one of the most successful entertainment shows in the UK and this interactive campaign is sure to bring the audiences and TalkTalk customers closer to the brand.”
Mark Trinder, Sales Director, ITV, added: “The partnership between The X Factor and Talk Talk is truly complementary. TalkTalk’s full activation of the sponsorship, combined with our continued focus on the evolution of The X Factor brand across new platforms, ensures maximum value and audience reach. Viewers and consumers get to access The X Factor whenever and wherever they wish and we’re very excited about this year’s new panel of judges.”
Mark Brittain, Head of Commercial, Syco said: “I am delighted that TalkTalk are returning for series eight of The X Factor, which with our fresh new panel promises to be an appointment to view.”
For Press related enquiries, please contact jumana.rizwan@fremantlemedia.com
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