ITV wins rights to UEFA Europa League football
17/10/2011
ITV wins rights to UEFA Europa League football
ITV has secured the broadcast rights to the first and second pick matches from the UEFA Europa League competition in a new deal announced today.
As part of a new three-year deal with UEFA running from the 2012-13 to 2014-15 seasons inclusive, ITV will broadcast the first and second pick Europa League matches throughout each competition match week as well as a highlights programme. All matches will be broadcast free-to-air, with the majority on ITV4 and ITV.com, and some matches featuring domestic teams from the quarter finals onwards shown on ITV1.
The new agreement cements ITV’s long running and successful partnership with UEFA, with ITV1 securing live UEFA Champions League football until 2015 earlier this year. Europa League football has consistently attracted strong audiences to ITV4 with August’s Hearts v Tottenham Hotspur tie peaking with 1.9 million viewers.
Niall Sloane, ITV Controller of Sport said: “There is great demand from UK viewers to watch domestic teams performing on the European stage and I’m delighted that ITV is extending its long and successful relationship with UEFA to broadcast the top pick games from throughout the competition.”
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