Domino's Pizza will be sponsoring Take Me Out

Take Me Out is a new fast paced format presented by comedian Paddy McGuinness and produced by talkbackThames. The studio based show will feature 30 ladies from across the UK looking for the right guy who turns them on and will take them out.  One single man will walk into an arena of 30 single women, announce his name and where he is from.  Each of the girls have a light in front of them and if at any point they decide this guy is not for them, they switch him off.

The deal was negotiated by ITV commercial and Robin Auld at Domino’s and the sponsorship idents will be created by Big Communications.

Domino’s Sales & Marketing Director Robin Auld said: “We are delighted to be sponsoring the first series of Take Me Out on ITV1. Sponsorship has long been an important part of the Domino’s marketing strategy which already includes Britain’s Got Talent, and we are particularly pleased to be working with ITV again on this Saturday night, prime time show.”

Yan Li, Sponsorship Manager, ITV Commercial, said: “We are really pleased to be partnering again with Dominos on this brand new ITV1 entertainment show, we have high hopes for the show which will no doubt help re-enforce Domino’s presence in their market place during a key part of the year”