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Friday, 3 Sep 2010

Inside ITV

My ITV

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Ground-breaking sales contract with Diagonal View

25th March 2009

ITV Commercial has signed an exclusive advertising deal to sell advertising around all Diagonal View and U-Zoo content online. Diagonal View content is available on numerous platforms globally, including MSN, YouTube, MySpace, Yahoo and Bebo.

ITV Commercial’s Online Sales team will distribute and sell a range of VOD and sponsorship opportunities across Diagonal View’s platforms. The deal will see Diagonal View using its creative expertise to produce innovative and bespoke online content for advertisers using ITN Source footage.

The deal comes to fruition as Diagonal View reaches a major milestone of 150 million views in its first year since launch. Diagonal View is currently a top-ranking channel on ten platforms and is now the third most watched channel of all time on MySpace globally.

Jointly owned by ITN Source and digital entrepreneur Matt Heiman, Diagonal View packages quirky and unique archive content from ITN Source’s one million hours of footage and syndicates it to commercial partners under the Diagonal View and U-Zoo monikers.

Gary Knight, Sponsorship, Content Partnerships & Interactive Sales Director at ITV, said: "This is a major stepping stone in our digital sales strategy. ITV.com is a well established frontrunner in providing high-quality VOD content for users and advertisers alike. Diagonal View has proved itself to be a successful producer of high-quality and creative digital content, and has formed a distribution network comprising some of the largest UK online properties, such as MSN, YouTube and MySpace.

"This deal brings together ITV’s expertise in delivering fantastic VOD solutions around professionally produced content and with scale across this network. It also means we will be able to create bespoke content for our advertisers; not only is this reflective of current VOD demand but it's also truly unique and offers great media value."

Matt Heiman, founder of Diagonal View, added: "For a digital start-up, it’s unprecedented to have this kind of advertising deal in place within a year of launch, particularly in the current climate. ITV Commercial has a fantastic reputation and significant expertise in delivering high-quality, striking advertising and we look forward to working with them and our key syndication partners in commercialising our content globally."