Marketing Society chooses 50 iconic brands for 50 years

13th March 2009

To mark its 50th anniversary, the Marketing Society has chosen an iconic brand to represent each year since 1959. The list includes a host of household names – the Mini in 1959, Coca-Cola in 1971, Oxo in 1983, Levi in 1985, Tango in 1992, Guinness in 1999 and Google in 2000, for example.

Sir Keith Mills, the businessman behind such iconic brands as Air Miles and Nectar, says: “There is a difference between the brand name or logo and what the brand means. People talk about name recognition or the design of the brand logo as opposed to really what it stands for – and what it stands for takes a long time to build and a lot of money.”

To read an article from The Times about the list, click on the box (left).